– This is the lie that had even the savviest of business owners (myself included) drop everything and create their first online course.
But try as you might you still haven’t cracked the code to hugely profitable, RELIABLE, multi-six-figure launches…
And you’ve finally run out of rope on Google and guesswork!
"Create a course, it's easy money!"
The truth: Most people never do.
Instead, they stay stuck living on caffeine and Uber eats; all their time, effort, and resources going back into feeding this ever-growing thing...
A cycle of launches that keep getting bigger and more complicated, taking up all your time and energy, making it impossible to scale.
No matter what you try…
More money – doubling your ad budget?
More people – a VA, a launch manager, a business coach?
More conversions – currently working on version 3647 of your sales page???
In fact, your profit is actually going the other way. You’re basically one bad launch away from everything crashing down around you….
And it feels like there’s nothing you can do about it!
How do you go from world's most overworked and underpaid course creator to CEO of a truly time-flexible business?
How do you finally make good on this whole profitable course business thing – without burning out?
What if the fate of your business didn't have to rely on just one insanely risky marketing method?
Instead, imagine you had the perfect combination of automated systems, that when used in the exact right way, fueled and fed into each other, creating a compounding effect where…
Because it really shouldn't!
Hi, I'm Kate!
I've been growing businesses (with tongue-twisty names) online since 2007. I've seen the fads come and go (Hey there MySpace, Clubhouse, Threads... ). I've tried everything and been stuck where you are. More than once.
Back when I first started my business I was also sold on the dream of the "launch life"
I spent years trying to break through the income plateau that constant launches created for me.
Your friendly neighbourhood super-nerd, and the inventor of the eCourse EMPIRE Ecosystem
And then one day ... life happened...
Not to overshare, but after a pretty major (and shitty) life event, the very next day I had to pick myself off the ground and get ready for a launch – because I knew that if I stopped even for a few days, and this launch failed, my business would come crashing down around me.
That's when I realised something was VERY broken in my business. In fact, it wasn't really a business at all but a stressful and glorified hobby that I had to work round the clock to support... rather than IT supporting ME.
So I decided to go all in and find a way to make sure my online course business could support me and still grow, even when life happens.
So I knew launches worked OK, but were super stressful and not reliable at all. And I'd tried funnels before, too, but nothing had "clicked". It all either felt fake, or pushy or just plain gross... or, even worse, it didn't work.
So I threw out the "bro marketers" rule book. And instead got creative, testing and tweaking every possible funnel, launch and promotion I could find until I stumbled across a totally unique, enjoyable and mostly automated ecosystem that just worked... over and over... year after year (for me and everyone else that tried it)…
Grab your pen and paper because I’m about to lay all kinds of truth on you right now…
It's not ONE shiny/sexy thing that will solve your problem…. not at this stage of business.
that works together, 24/7 to shoot you through the 6 figure plateau to $50K months and well beyond.
It's the EMPIRE ecosystem, our proven 3-part sales and marketing framework
... on Autopilot! 🤯
What if you could make $200-1000 in profit every, single, day, from content that takes less than 10 minutes a day to create?
( make sales every single DAY )
Inside this phase you will...
Install our proven and powerful 3-part Social Selling System (The Insta-ATM) into your account in just a few hours.
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Turn your social media feed into a sales-making machine, with our proven "Profitable Posts" framework that take just a few minutes each to create and share (and start making sales).
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Maximise your profit potential (aka the cash in your pocket) by installing and optimising our Ultimate Upsell Track system, to 10x your social sales revenue from your existing sales.
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Simplify and fast-track your way to $50K months by plugging in an Easy Yes Offer Suite… that’s automated, enjoyable AND hella profitable
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Finally free yourself from the launch by plugging in our “automated-as-much-as-profitable” signature sales system
MORE
TM
Here’s what most course creators are missing; Scaling past the low (aka unprofitable) 6 figure mark with the wrong offer (or even multiple wrong offers) is kind of like trying to eat soup with a fork (yeah, you can do it but it's going to take a really long time and there are better tools for the job, right?)
Instead, we’ll show you how to design, build, launch, AND automate a profitable offer suite that is a joy to deliver and feeds into your marketing ecosystem and finally makes your business profitable.
Simplify and fast-track your way to $50K months by plugging in an Easy Yes Offer Suite… that’s automated, enjoyable AND hella profitable
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While some unicorns stumble on the magic formula and have hugely profitable, multi-six-figure launches from day one, most never do.
Instead, they get stuck in this spiraling launch loop, adding more team members, more ads, and more of their precious energy so they can achieve the elusive profitable launch. But all that happens is more and more of their profits get swallowed up by the launch and they become slaves to this monster.
So instead, I came up with a sustainable selling method, a perfect blend of automated and live (too automated and it doesn't sell, too live and you want to commit murder-suicide).
Once implemented this new system will allow you the breathing room to work on other things that grow your business WITHOUT going cold turkey on launches – and suddenly running out of money.
Finally free yourself from the launch by plugging in our “automated-as-much-as-profitable” signature sales system
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Add fuel to the fire of your marketing ecosystem with ads that pay for themselves
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We focus on profit a LOT in this program. And once the core sales elements are built and running its time to play by adding in a few different profit upgrades, to further increase your sales and cash in the bank, too!
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Everyone knows you need ads to scale past a certain threshold in your business but as you try and scale ads get more expensive, and if you don’t have a big budget to push you through you’ll hit a revenue ceiling and stay stuck.
Most people then start obsessing over adding an extra 1 or 2% here to their conversions, endlessly tweaking sales pages and email headings, but it doesn’t FIX the problem.
That’s because it's not a conversion problem, it’s a CASH problem.
So instead of just spending more on ads we turn this on its head and make the ads pay for themselves so then you can spend however much you want, and grow as fast as you want.
Add fuel to the fire of your marketing ecosystem with ads that pay for themselves
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There is one thing people never expect to happen when they start to grow.
They actually run out of money.
Yep, its happens all the time.
As you grow, so do your expenses, and as an added gift any paid ads you are doing usually get more expensive the more you spend as well.
So, how do you make sure you don't just end up working harder to take home less?
With profit-focused optimization (aka Profitimizations), that's how!
We focus on profit a LOT in this program. And once the core sales elements are built and running its time to play by adding in a few different profit upgrades, to further increase your sales and cash in the bank, too!
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Your email list should be your most reliable sales channel, making you multiple sales every single week of your online courses (all totally on autopilot), whether you show up to work or not.
( make sales every single WEEK )
Inside this phase you will...
Design, create, test + launch your own totally customised high-converting email sales funnel, that feels great to you and your clients.
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Perfectly nurture every new lead so they are toasty warm and excited to work with you.
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Step into your CEO era, with a truly predictable and scalable business, that makes multiple sales of your courses and programs every single week.
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Sadly, yes, you do still need to “launch” (kinda) otherwise you are leaving thousands of $$ on the table. But it should be something that only takes a few hours and feels as stress-free as your funnels.
( make sales every single MONTH )
Inside this phase you will...
Discover the best rinse and repeat launch campaigns for your offers and business, with day-by-day campaign calendars plus templates and swipe files for every single email and post.
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Swap out the stress and time-suck of big, risky, quarterly launches, for smaller, more reliable promotions that take only a few hours to implement.
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Free up countless hours (and brain space), and start to finally enjoy the space and secure financial foundations a real business needs to grow.
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What got you to 6-figures, won't get you to 7 (you know that right?), so you need to swap out your scrappy 6-figure scaling strategies for a more Intentional and elevated approach.
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We've already talked about how the constant launch life is keeping you stuck (because you spend all your time and money launching). So what do you do instead?
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The secret not enough people know, when it comes to scaling from $10k months and well beyond.
Is that it's less about randomly creating and testing new tactics and hoping something pays off (that's 6-figure thinking right there).
It's not about finding the one thing and creating a big jump here.
Rather about stepping into the CEO seat, knowing your numbers, being able to tell what works and what didn't.
And being able to deliberately use that information to make the right plan, to reliably get you the results you want.
What got you to 6-figures, won't get you to 7 (you know that right?), so you need to swap out your scrappy 6-figure scaling strategies for a more Intentional and elevated approach.
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Well, you swap out some (or all) of those big stressful, overwhelming (and underperforming) quarterly launches, for something a lot more sane.
Enter, Evergreen Launches.
These are smaller, repeatable, partially automated and more consistent promotions that allow you to still make offers to your list (and maximise your sales), but without it being the ONLY thing you and your business have time to do.
And we have 6 different launch plans we share inside Empire that you can mix-and-match to suit your business and goals with ease.
We've already talked about how the constant launch life is keeping you stuck (because you spend all your time and money launching). So what do you do instead?
BACK
It feels as if a 10-tonne weight has lifted.
And you can finally start the next phase of your business life…
Because you’re no longer a slave to your business and the launch.
You’re a boss. A CEO.
This is the place where everything changes.
Where your sales and marketing run on autopilot, your launches are so systemized and stress-free they only take 1-2 hours a month, and your marketing pays for itself so all sales coming in are pretty much pure profit.
It’s where scaling to $50K+ months (even $50k+ weeks!!) becomes simple – because you have the space to plan… set goals… and actually achieve them.
You now have the space...
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"in the space of only 4 weeks my business went from struggling to sell a program a week, to selling up to 20 a week ... easily and totally on Autopilot. And 5-years later it's still working better than ever!"
”Kate I can't thank you enough! Since working with you my sales have tripled! ”
"Thank you Kate, I do f*cking love funnels. And the one I created in your program loves me right back!"
" I just wanted to thank you for all I learned inside your programs! We are doing $50-$70k per month (cash received) with less than $5k ad spend per month and I totally credit the foundation I learned inside ECE! 🥂
When I came to you, I had only made $50k TOTAL ever 😆"
This is my third day running ads to my new funnel, and I've consistently made 3 sales a day off just a $30 ad spend. Time to up the budget I think!
"Kate is a masterful woman who knows her stuff, she teaches easy to implement strategies that drive true profits. From Kate's suggestions, we've driven tens of thousands of dollars of profits using simple, easy to implement tweaks, all thanks to Kate!"
”Kate, we've just hit $60K this month from a combination of launching and evergreen. Your strategies are killing it for us - evergreen in particular!"
... create the life they used to only dream about, by building their own highly profitable, mostly-automated course businesses using our exclusive EMPIRE Ecosystem.
So, if you have a course that helps people with anything from losing weight, kicking ass on social media, crocheting better, riding horses, finding love, being more confident, speaking on stage, getting pregnant... or anything in between...
We've helped Hundreds Of Course Creators just like you...
A 12-month hands-on digital mastermind for 6-figure course creators ready to get out of the “launch loop” and skyrocket to reliable and low-stress $50k+ months with an automated ecosystem
Then you're invited to join us today inside
Well... where do we start....
Most programs give you just one small piece – you have to figure out the rest, we give you the whole, cohesive "designed to work together" sales and marketing system.
Basically its not like anything you've ever tried before... and most of all that is because it just freaking works!
Not just launches and not JUST funnels – our system is a never seen before hybrid that gives you the best of both worlds.
Everything is customisable – we know you and your business are unique, so every step of our system is designed to be customised.
Nothing fake or forced – we believe marketing and selling should feel GOOD for you and your clients, and we never believe in faking it!
Works with your existing tech – we are not here trying to sell our own tech platform. We are here to help you make this system work with the tech systems you already have (as much as possible).
Doesn't require a big list or ads budget – yes adding paid traffic can help you make more sales, but only when done in the right way and at the right time (in fact its one of the LAST steps in our system, after you've already proven your sales system converts).
👯♀️ Off Facebook Community to get your questions answered with most answered by our team within 24 hours from Mon - Fri.
☎️ Expert Hot-Seat Calls (3+ times a week) are available for you to get help with copy, tech, ads, launching, marketing strategy, and more. These are intimate, small numbers only, and hot-seat style INSIDE OUR COMMUNITY.
Imagine how much faster you can take action, and how much quicker you'll get results when you no longer need to figure everything out on your own!
🤓 Mastermind Round Table Sessions with your fellow Empire family members to get fresh a perspective on a topic, learn from each other mistakes and triumphs, and create lifelong connections and partnerships.
+ Our "gives a shit" style, expert support
worth over $1000 a month on its own!
AND THE REAL NEEDLE MOVER?
💝 monthly check-ins, personal progress dashboard, accountability, prizes, challenges and lots, lots more...
"I've only implemented 2% of Kate's genius and guidance and already feel like this is the year to hit $500k!"
We just did a webinar for our new premium program and the last person just converted, making it a $98,634 launch!! And best bit, we now have a proven offer ready for our funnel! Soooooo good!
"I love Kate's systems and advice. We went from £3K to £30,000 a month using this program!"
"WOW. I launched (my ROI Marketing System) last Friday, 14-purchased so far... AAND 3 of these have already purchased my main program as well! Now time to scale it!"
Want to know what happens when install the
LETS JUMP INTO MY HANDY TIME MACHINE AND TAKE A LOOK...
really
Empire Ecosystem?
You'll start making sales every week... even every day... no matter what.
...and nothing beats that feeling when you are away from your desk, doing something you love with the people you love and you hear that "cha-ching"... you've just made a sale!
You no longer have to stress about paying yourself or your bills... because you sales system does that every month...
...And once that ten tonne weight has been lifted you can show up totally differently for your business, client, friends and family.
You don't have to live launch as often (or at all), and when you DO launch there is way less stress...
...and thanks to our exclusive EMPIRE Hybrid System, your launches will actually work even better!
You can start to finally up-level your business, to plan, to hire AND feel safe knowing you can afford to do all of it...
... because you know how much you will earn as a MINIMUM every month... so there's no risk.. and these up-levels help you grow even faster!
You'll finally have the time and confidence to focus on the things that grow your business...
... and also the parts of your business that you just freaking love (which lets face it.. selling and launching usually isn't one of them!!)
And best of all, you'll finally have turned your "little online course" into a real, reliable and growing EMPIRE
THAT SUPPORTS YOU AND YOUR LIFE (AND NOT THE OTHER WAY AROUND!)
Plus, you're noticing more and more invitations to speak, to be on podcast and to collaborate... you're now the "go-to" in your niche
...because your automated and profitable marketing system is allowing you to show up consistently and reach a much bigger audience every month, all without lifting a finger.
You have at least one online course, membership or program (between $300-$10,000) that you are ready to put on Autopilot.
You’re already regularly making $10k+ a month (or close to it) from your business and courses.
You’re tired of the majority of your profits going to ever growing launch costs
You’re ready to break through to the next level or business and you're ready to do the work to make it happen!
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"Best month EVER!
3 x last month, which was my previous best month ever 🤣. And every, single sale is through my new sales system!"
FAQs
The bulk of the eCourse Empire program is designed to be completed in roughly 90-days, and currently includes an additional 90-days of support and access for FREE on top.
However, if you need a bit more time, or just want to stay on and keep getting access to our amazing expert support and community, you can continue on with the same low monthly access fee.
I get that! I’ve designed the program with you (the overworked course creator) in mind. So the trainings are short and snappy, we have templates for everything, and you’ll get a ton of hand-holding from us to get it done.
We currently have templates and walkthroughs set up for Active Campaign, Kajabi, Showit, ClickFunnels and Convertkit.
However our funnel system works on ANY automation program, and if you are already using a program you love then you can simply take our funnel maps, checklists and scripts and recreate our eCourse Empire systems in the tech of your choice.
Yes, absolutely! The M3 Funnel is only ONE part of the puzzle and we’ll show you how to use to further optimize and scale that funnel, too.
Or, maybe you already have a funnel (but it doesn't actually convert), in that case, we will help you replace it with an M3 Funnel that has been tested and proven at each step, so you can start to see the real benefits of automating your sales and marketing.
As soon as you are accepted and your payment is received, you will receive access to the EMPIRE HQ, and also to our community group and hub.
So basically it's ready to start when you are (and trust me when I say, no matter what your situation is, there is never a better time than right now!)
When you choose either our Gold or VIP options, honestly, a tonne! Our students are always blown away by not only the amount of support, but the speed they get their questions answered too.
This program was created by someone who really loves helping people with solving this problem, and who really gives a shit about helping them succeed too (that's me!), so I probably over-deliver on the support side of things, especially for a DIY program, but that is why my students get such awesome results!
It really all depends on you, but our current record holder for getting a funnel set up (totally from scratch, start to finish) is 2 weeks.
Most people take between 4-6 weeks though if they follow the plan we include inside.
As you know, we believe a funnel should fund itself, so we don't recommend wasting your money on FB ads until your Funnel is making sales from free traffic .
Also, technology wise, that is really up to you, but we have options that start from as little as $39-97 a month (for all the tech you need).
And we also have wrangled a bunch of extra-long free trials for lots of programs too, so you can get started, and get sales coming in, with very little extra cost!
Sleepless nights stressing about sales is NOT why you created your course, right?
CLIENT RESULTS + EARNINGS DISCLAIMER : When you read the case studies and results of our awesome clients that we share on this site, please know that these are our real clients, but specific results shared are NOT typical. These are all amazing, talented and hardworking people, who showed up and did the work, who were prepared to do some things that challenged them, or took them outside of their comfort zone. Who made our work together a priority. Who definitely failed a few times first, but got back up again and kept going. Some results were fast, some took months. But they are all real and based on results and outcomes shared with us by the clients. We have not independently verified the results they’ve shared.
There are no guarantees concerning the level of success you may experience. There is no guarantee that you will make any income at all and you accept the risk that the earnings and income statements differ by individual. Each individual’s success depends on his or her background, dedication, desire and motivation. The use of our information, products and services should be based on your own due diligence and you agree that the Company is not liable for any success or failure of your business that is directly or indirectly related to the purchase and use of our information, products, and services reviewed or advertised on this Website.