Have your sales stalled, plateaued or even started to decline? If so, please don’t beat yourself up. 

It’s not just you, and there’s certainly nothing wrong with you. It’s happening to some of the biggest and longest standing businesses out there. Even we at Hello Funnels have seen sales slow down this year.

So, let’s take a deep breath, dust ourselves off and look at this six-step plan that will help increase your online course sales in 2024, maintain growth and stay proactive in these challenging times. 

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1. Get Clear on Your Numbers

I know this might be a turn off, but hear me out: knowing exactly how much is going in and out of your business is crucial if you want to get back on track and increase your online course sales in 2024. This is even more important these days, where payment plans are trumping upfront payments and making cash flow tighter than ever. I suggest using a detailed spreadsheet to forecast and track your monthly recurring revenue (MRR).

2. Identify and Focus on Profitable Offers

Next, identify which of your offers contribute the most to your revenue. Apply the 80/20 rule: typically, 20% of your efforts result in 80% of your revenue. Recognise these key offers and eliminate distractions that dilute your focus. For us, being clear about which programs generate the most revenue has been a game-changer. Simplifying your offer suite can help you concentrate on what’s working and systemise those processes for better efficiency.

3. Adapt and Optimise Your Offers

Once you’ve identified your key revenue drivers, ensure those offers are a ‘hells yes!” and absolutely irresistible to your audience. This might involve adding bonuses, changing the format or introducing more community elements to meet your customers’ evolving needs. Spend time understanding your clients, maybe even conducting surveys, to tweak your offers accordingly. Are your courses too lengthy? Do they need an audio version for those on-the-go? These adjustments can make a significant difference.

4. Make More Frequent Offers

I’m just going to say it: 2024 is the year that quarterly launches died. And I, for one, am happy about it! These days, you need to be making sales consistently – ideally weekly or even daily. We recommend using a three-part ecosystem: a social selling system for daily sales, an email engine for weekly sales and evergreen launches for monthly sales. This approach reduces the risks and stresses associated with less frequent, large-scale launches, providing a more steady revenue stream.

5. Grow Your Audience

So now that you’ve gotten clear on your numbers, your offers are dialled in and you’ve got systems in place to be selling those offers, you can now focus on getting in front of more eyeballs. This could be via paid ads, collaborations or joint ventures. There are lots of different ways to scale – you just need to find what will work for you and your business best so that you can grow sustainably. 

6. Optimise Existing Processes

Now, growing your audience may not be your focus or even your thing right now. And that’s okay. Your other option is to focus on optimisation processes you already have,  working on increasing conversions and lifetime client value. Fixing the leaks in your “bucket” ensures that your efforts to attract new clients will be more fruitful, rather than wasting resources.

Remember, you don’t have to be a marketing expert to start seeing growth again, but you do need to take some practical steps towards getting there.

If you need help, that’s precisely what we do at eCourse Empire. Click HERE for more details. Remember, even if your sales have slowed, you can turn things around with the right strategies. Looking forward to seeing you inside when you’re ready!