Let’s be real – launching has always sucked. But in 2024, it sucks just that little bit more. 

Launching has traditionally been very time consuming, hugely energy draining and fairly unpredictable. Above all, the real issue I take with it is just how time consuming it is to execute the standard quarterly challenge.

For many of us, especially those without huge teams, the process of preparing, running, and recovering from these launches leaves little time for anything else. 

But fear not: there is a way around all of this. Today, I’m taking you through a new and exciting way of launching that is less stressful. Potentially more profitable and just a whole lot better overall.

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Introducing Evergreen Launches for Online Courses

I’m sorry to break it to you, but the answer to your problems is not to stop launching or give up on live events. Let’s be real – launching has always sucked. But in 2024, it sucks just that little bit more. 

Launching has traditionally been very time consuming, hugely energy draining and fairly unpredictable. Above all, the real issue I take with it is just how time consuming it is to execute the standard quarterly challenge.

For many of us, especially those without huge teams, the process of preparing, running, and recovering from these launches leaves little time for anything else. 

But fear not: there is a way around all of this. Today, I’m taking you through a new and exciting way of launching that is less stressful, potentially more profitable and just a whole lot better overall.. But what you do need to change is the way you’re going about it. Unlike the big, all-consuming quarterly launches, evergreen launches are smaller, more frequent and take a fraction of the time to create. These campaigns can be reused, repeated and even partially automated. Imagine being able to set up your promotional activities for the month in just five hours and knowing you’ll generate consistent sales every month! Evergreen launches also allow you to segment your audience, offering different promotions to different groups based on their interactions with your business. 

The Benefits of Evergreen Launching

Besides giving you back your precious time, evergreen launching is a great way to gain reliability and consistency in your income, freeing you from the high-pressure stakes of traditional launches. With smaller, frequent campaigns, you can experiment a bit more with different offers, pricing and delivery methods. Say goodbye to the fear of a failed launch impacting your revenue stream! This kind of flexibility fosters amazing creativity and growth, allowing you to stack wins and learnings over time. 

So, if you’re fed up with the traditional launch model and ready to discover a new way of doing things, this episode is for you. Join me as we explore evergreen launches for online courses as your easier and more profitable way to launch! 

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