Have you checked the calendar? Yep – it’s almost Black Friday again! If you’re anything like I was in my early years of business, you’ve probably not yet sorted out a campaign strategies for course creators for this crazy time of year.
But don’t worry, I’ve got your back.
I’m going to help you decide if Black Friday is going to be worth your effort and, if so, how to execute a standout campaign strategies for course creators quickly.
First things first: Is a Black Friday campaign even worth it for you? Black Friday is a retail whirlwind, but throwing in a discount for the sake of it might not align with your brand or your products.
Black Friday is loud and competitive, and people go into bargain hunter mode. They’re like sharks seeking out blood and there is no way that adding one little PDF that you’ve pulled out of somewhere to your $10,000 offer is going to cut it.
People are looking for big deals – things they can’t get other times of the year. They want something special, eye-catching, something they’ve been waiting all year for. You’ve got to go all in.
But again – this huge discount or bombastic offer might not actually make sense for your brand or be beneficial to you. So, my first recommendation is that you do some back-of-napkin calculations to evaluate how many sales you might get from a cheaper-than-normal offer. And is that number worth the effort for you?
If not, then it’s probably best you focus on what is no doubt an already jam-packed calendar leading into next year. However, if you’ve crunched the numbers and decide it’s worth it, let’s talk strategy!
TUNE IN : APPLE PODCASTS | SPOTIFY
Discounting and Alternative Strategies
Obviously, discounting is an easy one, particularly in this crowded market – people understand it. You don’t have to explain to them why this is special. It’s 50 percent off. Great – sold. But there are other options. If discounts aren’t your style, here are a couple of alternatives to consider:
Create a Bundle
So maybe you have multiple products, either that you actively sell, or even that you have in your archive. Maybe you’ve got a bunch of bonuses that you’ve given away previously and you can put them all together and sell them on their own. I bet if you’ve been selling online courses and programs for any more than 12 months, you will have a bunch of stuff that you’ve maybe forgotten about on your hard drive that you can combine. Make sure it provides value, put a great price on it and there you go – you’ve got a nice little discounting workaround.
Trial or Taste Tests
Black Friday could be the one time a year where you give customers a chance to experience a piece of your product without a large upfront commitment. For example, they could buy your first module of your course for a standalone price, and if they decide to upgrade, you provide a coupon code to take that price off the full program later on. This method is especially effective for higher-priced or premium products where discounts might seem out of place.
If you decide to take the plunge on a Black Friday campaign, I’ve got a special something up my sleeve. I’m thrilled to let you grab the complete blueprint of our Waitlist Magic Cash Campaign. Imagine templates, swipe files, all the little bits you’re drowning in – I’ve got them ready for you. This campaign is a rinse-and-repeat model, perfect not only for now but firm groundwork for future launches.
Remember, your aim is to rise above the noise, not just to add to the chaotic chorus of holiday marketing. Keep it fun, light and engaging, with a festive touch to catch your audience’s attention. The end of the year often feels frantic, so let’s make your campaign create some excitement!
I hope you’ve found these pointers useful. As we embark on this holiday hustle, let’s make the most out of Black Friday together. If you’re diving in, drop me a line when those sales start flooding in. I can’t wait to celebrate those wins with you!
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