We all know the drill—life gets busy, and somehow, email marketing slips further down the priority list.

We could just send out any old thing into the ether and hope for the best, but that’s not going to cut it. We need to nurture and engage our list deliberately and strategically. The problem is, most people who aren’t marketing experts just don’t have the time to work it out.

Well, what if I told you that with a little help from chat GPT and just 60 minutes a month, you can completely transform how your subscribers feel? They’ll feel nurtured, loved and ready to buy whenever you launch.

Today, I’m going to walk you through a simple 6 email cash campaign that ensures every email you send is working towards one crucial goal—getting your subscribers excited and ready to purchase. Let’s get to it!

The Strategy

We have all heard “consistency is king” in content marketing. But as our schedules overflow, email strategy gets pushed aside more times than I’d like to admit. This oversight, however, means losing out on making sales and more time scrambling.

Enter Money Mail—a strategic 6 email sequence designed to keep your list warm and engaged, no matter if you’re rinsing and repeating smaller promotions or into the drama of intense quarterly launches. These emails give your audience a mix of value, inspiration and education, nurturing them from being mere subscribers to being eager buyers.

Email 1: The Quick Win

First, you’ve got to kick things off with a punch—something quick and high-value. Whether it’s a how-to or instructional tip rooted in providing value, this is your moment to show subscribers you know your stuff and you’re generous enough to share it. It’s setting the tone right!

Email 2: The Objection Buster

Next in line is an objection buster or belief shifter. Think about the doubts or beliefs holding your audience back from buying, and address them head-on in an engaging, teaching style. Imagine this as an opportunity to flip a belief that stops them from seeing the success they crave.

Email 3: Success Stories that Inspire

Time to tell tales of triumph—be it a client’s journey to success as they leapfrogged obstacles or simply an uplifting story to inspire. By illustrating real-life success, you’re proving that reaching the pinnacle they aspire to is well within their grasp.

Email 4: The Thoughtful Freebie

Now, let’s keep them hooked by offering a thoughtful gift or freebie. This doesn’t act as a typical lead magnet—after all, they’re on your list. But giving them something extra trains them to take actions beyond passive reading. Plus, who doesn’t love a little surprise treat?

Email 5: High Value How-To

Next, a deep dive—perhaps a link to a detailed podcast episode or blog post brimming with insights related to your program’s goals. Give them a taste of your expertise and teaching style, getting them comfortable and acquainted with how you dish out content.

Email 6: The Myth Buster or FAQ

Finally, let’s address the frequent questions or myths surrounding the issues your potential offering solves. This email is about getting specific and helpful, cementing your authority and making your message hittable before any more salesy promos hit their inbox.

Each of these emails is crafted to be strategic, impactful and part of a sequence that gently nudges your subscribers from casual onlookers to engaged, eager-to-buy fans. And while you might be thinking that writing 6 emails is way too time-consuming, let chat GPT lighten the load. Through our new interactive process in Money Mail, chat GPT becomes your virtual copywriter.

Every month, you’ll be prompted to engage, respond and mould email content that’s not just virtually hands-free, but sounds authentically you. It’s time to love your list strategy again and wow them with your thoughtful automation and consistency.

Now, I have an offer that’s going to really help kickstart things for you. This Black Friday, we are bundling up our three best converting cash campaigns of 2024 – each with trainings, prompts, templates and anything else you might need. The very first person to purchase will get their purchase refunded in full, plus six months of our eCourse Empire membership completely free. 

So, what are you waiting for? Head to my.hellofunnels.co/friday and don’t let this incredible 85%-off deal slide by!

Looking to create, automate, or scale your online course? Join Empire.