There are only ever two reasons why your offer isn’t selling.

Number one, you are simply not getting enough eyeballs on your offers in an affordable way.

And number two, your offer is not a hell’s yes, which means it sells with ease and with profit, no matter really what you’re doing with it.

If you think your problem might be number two, I’ve got good news! Today I’m breaking down what’s causing this stagnation, and how you can fix it!

When I say “hell’s yes,” I mean an offer that sells with ease and profit. It’s the kind of product or service that people don’t just purchase at the beginning and end of a promotion but all throughout. Imagine the rush of seeing consistent sales rolling in. That’s the dream! 

To achieve this goal, all you need to do is make sure your offer checks these three boxes: 

TUNE IN : APPLE PODCASTS | SPOTIFY

It Must Feel Great for You

Surprised by this? You shouldn’t be. You need to be genuinely excited about your offer because that enthusiasm is contagious. If any aspect makes you feel uneasy, whether it’s the pricing, delivery method, or messaging, this will seep into your interactions with your audience. If you’re not all in, it’s challenging to promote it genuinely.

It Must Feel Great for Your Clients

Your clients need to clearly understand the offer and feel it’s tailored for them. The value they perceive from the offer should outweigh the cost, otherwise, it’s a non-starter. Additionally, the mode of delivery should fit their lifestyle – whether it’s a comprehensive DIY course or a hands-on service. Without this alignment, your offer might fall flat.

It Must Make Sense for Your Business

Lastly, your offer needs to be logical and sustainable for your business model. It should be set up in a way that you can sell and deliver it efficiently, even on a large scale if that’s your aim. Having a system that supports profit margins and marketing expenses is key. Without these in place, you might find yourself overworked or overwhelmed, unable to scale.

It’s not enough to just get one or two of these pillars right, you need to find a balance between all three or issues will come up. For instance, if your offer feels great for you and your business but not your clients, sales will suffer. Conversely, if it’s a passion project that ticks boxes for you and your clients but not your business, profits will be a problem.

Get it right, though, and the transformation is incredible. Just look at the client of mine who improved her sales by aligning her offer more closely with her audience’s needs and preferences, moving from a few sales a month to dozens a week!

Imagine the difference it could make in your business. 

We specialize in guiding online course creators through the process of development, automation, and scalable distribution. Discover how Empire can assist you.