I recently held an epic three-day experience called “Unf*ckwithable Live”. This was a  live online event packed with value to help business owners make more sales and thrive, no matter what the economy is doing.

We received such amazing feedback from this event, I couldn’t resist sharing the top three takeaways with you. So, pick up your pen and paper and get ready for some serious value bombs that you can take right into your business.

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Speak Your Audience’s Language

Getting in front of lots of people is one thing, but how do you make it so that they remember you? The answer: You need to learn to speak their language if you want to make more sales for your online course.

This is about learning your audience’s pain points, what they’re struggling with, what they’ve tried that hasn’t worked. One super effective way to nail this is by incorporating surveys into your routine, asking your customers about their current roadblocks and goals. Check out comments in Facebook groups, Reddit threads and Discord chats. You don’t just want to tell your ideal client what they need – you want to tell them in their own words.  

Create Impactful Lead Magnets

So now that you’ve uncovered the right messaging, it’s time to create lead magnets that tie to your talking points. My go-to? The 20-minute rule. Any freebie you offer in exchange for an email address should take no more than 20 minutes to consume. This is important because it addresses two major issues. Firstly, people are more likely to actually use the freebie if it’s quick and to the point. And then secondly, it prevents them from feeling overwhelmed by something lengthy. A concise and impactful lead magnet lets them see immediate value, making them much more likely to buy your paid offers. 

Can You Afford to Pay for Your Customers?

This might look like a weird question, but hear me out. Once you’ve nailed offers that sell with ease and set up your efficient sales systems, you’ll know exactly how much you can spend to acquire new customers safely. 

You can dive into the marketplace of paid ads and put them on repeat. It’s a bit like having a superpower – you’re protected against any market ups and downs. Additionally, you’ll keep making sales on your online courses no matter what. So whether social media crashes and burns or your email account gets hacked, you have a sure and steady way to market your offers confidently and consistently make more sales for your online course.

Now, don’t be scared off by these strategies if you don’t have the greatest budget or all your systems in place yet. They’re the end goal, the stuff we’re always working towards. Just start with connection, and you’ll be on your way to kicking all your business goals. 

If you want help with creating, automating or scaling your online course, we’d like to help you inside Empire.