Are your offers harder to sell this year? Has growing your list felt impossible? Would adding an extra $100K annually without the constant hustle make a real difference to your business? If you’re nodding yes to all three, then this episode is exactly what you need.

The video and audio version of this episode are embedded below if you’d prefer to watch or listen to the full breakdown.

The Three Problems Crushing Course Creators Right Now

Let’s be honest about what’s really happening in the online course space. There are three massive issues that most course creators are struggling with, and they’re having a devastating impact on sales, engagement, and revenue.

Problem #1: The World Has an Attention Disorder

We’re living in an era where getting anyone’s attention long enough to actually notice your offers has become nearly impossible. Between endless content streams and record-high stress levels, people can only focus on their most pressing problems. Everything non-essential gets pushed to the “later” pile – which usually means never.

This means organic growth has become a slow, unrewarding slog (unless you’re part of the 0.00001% who goes viral). And even with paid advertising, costs have skyrocketed whilst conversion rates have plummeted. What used to cost £100 to generate a sale now costs £500-600 or more.

Problem #2: We’re in a Trust Recession

The pandemic brought a massive influx of “experts” who weren’t actually experts – people selling £5,000 programmes based on reading one book. Add AI into the mix, and we now have even more questionable content flooding the market.

People have been burned, and they’re approaching every new offer with the skepticism of someone who’s just been cheated on. Instead of “this person sounds good, I’m sure they’re great,” the default mindset is now “I’m sure this person is terrible and trying to rip me off. Maybe I’ll hang around to see if they can prove me wrong.”

Problem #3: Most Strategies Aren’t Built for Profit

When you’re paddling frantically just to keep your head above water, profit feels like a distant dream. But here’s the truth: what you have isn’t a business giving you the freedom you wanted – it’s a demanding, badly paid, stressful job with no holidays or sick leave.

The Solution: The Sales Squared System

Here’s where it gets exciting. There’s one strategic solution that addresses all three of these problems: a very specific type of funnel system that I call the Sales Squared System.

This isn’t just any funnel – it’s a strategic double stack funnel that:

• Allows you to grow your list and following
• Builds trust and positions you as an expert worth listening to
• Converts at higher-than-launch rates 24/7/365
• Does it all whilst generating actual profit

The Three Components That Make It Work

Component 1: The Right Offer Suite

You need a strategically chosen collection of 2-3 offers:

Entry Point Offer: This attracts your ideal client, gives them a quick win, and leaves them wanting more. The sales from this offer get reinvested back into your marketing budget, creating a self-liquidating system that covers your advertising costs.

Signature Offer: This is your main profit generator – the thing you want to be known for, structured at the right price point to deliver real profit.

Component 2: The Content Engine (Front-End Funnel)

This is an updated version of traditional front-end funnels, designed for 2025’s attention challenges. Most people can set this up in 3-7 days (the 7-day people are the ones juggling 25 children and five businesses on their phones!).

This system brings in hundreds of qualified leads per week whilst converting a percentage to your entry point offer. Even those who don’t buy immediately stay in your ecosystem for future conversions.

Component 3: The Profit Engine (Back-End Funnel)

This takes about four weeks to set up properly – not four weeks of your entire life, but four weeks of intentional effort and prioritisation.

It’s an updated webinar funnel designed for how people buy in 2025, not 2021. This captures everyone from your front-end funnel, warms them up further, and converts them at rates well above industry standards. Every single sale from this funnel is pure profit.

Why You Need Both Funnels (Not Just One)

Here’s the reality: 99% of us aren’t unicorns. Most single funnels can’t solve both problems – covering marketing costs AND generating profit. That’s why this two-funnel approach is essential for sustainable growth.

Once both systems are running, they feed into each other beautifully:

• Your content engine grows your list daily
• Your profit engine converts warmed leads monthly
• Every promotion you run converts better because you have more engaged eyeballs
• You finally have the business pillars that create genuine stability and growth

The Results Speak for Themselves

The clients who are still thriving right now – having their best months ever whilst others struggle – all have both pieces of this system in place. They’ve gone from inconsistent income to:

• Making sales every single day on autopilot
• Growing their lists by hundreds of people weekly
• Converting at 5-6% instead of 1-2%
• Actually keeping profit instead of just covering costs

One client went from less than 500 email subscribers to over 5,000 in a couple of months, making daily sales. Another hit £11K in her first month just from turning her funnel ON.

Your Next Steps

The best time to start building these systems was yesterday. The second-best time is today. You don’t need:

• A massive following
• Perfect offers
• Years of experience
• Six-figure revenue

You just need something to sell that you’ve sold before – not necessarily a bestseller, just proven.

Don’t wait for perfect conditions. Start with what you’ve got, because these foundational systems will help you grow much faster than trying to build everything else first.

Ready to learn exactly how to implement the Sales Squared System in your business? We’re hosting a free masterclass where we’ll dive deeper into customising this two-step system for your specific offers. Make sure you’re on our list and following us on Instagram so you don’t miss the details!