Here’s the truth: you can have the best offer in the world, but if your numbers don’t work, your business doesn’t work.

I see it constantly. Coaches creating beautiful programs, putting their heart and soul into the delivery, and then wondering why they’re still broke, still stressed, and still can’t hit their revenue goals.

And it’s almost always because they didn’t do the math.

Maybe they were scared of it, maybe they just didn’t know what numbers mattered or why, but either way, today I’m here to fix all that. And get your math mathing!

I’m a bit of a nerd. I love a spreadsheet. That’s no secret.

And here’s what I’ve learned after six years of running group programs that have generated over $5 million: different types of offers have different numbers that matter. And knowing what those numbers are, knowing how to track them, and knowing what to do with that data can literally be the difference between hitting your goals and wondering why nothing’s working.

So today, I’m walking you through the most important numbers you need to know if you want to create, fill, and scale a successful Leveraged Live Experience in 2026.

Pricing: How Much Should You Charge?

Let’s start with the question everyone always wants to know: How much should I charge for my group program?

And the truth is, there are a lot of people out there undercharging, and there are a lot of people massively overcharging. So let me give you my framework.

Generally, you can charge 3 to 10 times what you would charge for a DIY course solving a similar problem.

Now, for your first round—your founding members, your first intake—you’re probably going to be closer to 3 to 5 times your DIY course price. Just while you’re getting everything dialed in, making sure it works really well, getting those first testimonials.

But then know that you have the capacity to go up to 10 times that DIY price once you’ve proven the model and you’ve got the results to back it up.

So if you were selling a $500 DIY course, your group program might start at $1,500 to $2,500 for your founding round, and then you could scale it up to $3,000 to $5,000 once you’ve got everything running smoothly.

Price Checks: Pay-in-Full vs. Payment Plans

Now, while we’re talking about pricing, I want to share one of my favorite numbers to track: the percentage of people taking your pay-in-full option versus your payment plan.

This is something I track on all my offers because it gives you really valuable data about where your pricing sits in the market.

Here’s how to read it:

If 80% of people are taking the payment plan, that usually means you’re at the higher end of what your market is willing to pay. Now, as long as it’s still converting well and you’re cash flow positive, that’s not necessarily a problem—that’s just the data you have.

If 80% of people are paying in full, that usually means you’re undercharging. People see it as such crazy value that they’re happy to just pay it once, which means you’ve definitely got room to raise your prices.

The sweet spot? Usually somewhere around 50/50 or 60/40.

So track this. It’ll tell you a lot about how the market perceives your pricing.

Goal Planning: The Math That Changes Everything

Alright, this next one is really exciting, especially when so many people have spent the last few years watching sales slow down and launches get softer.

I want you to actually sit down and do the math on hitting your revenue goals with this type of program.

Let me walk you through an example.

The $500 Course Math

Let’s say you have a goal of making $200,000 next year from this offer.

If you were trying to hit that with a $500 course:

• You’d need to make 400 sales over the year
• If your launch converts at 2%, you’d need 20,000 people in your launches to hit that goal
• Or, if you’re selling through an evergreen funnel, you’d need to make about 33 sales per month, which means hundreds or even thousands of people coming into your funnel every single month depending on your conversion rate

Now, when you look at those numbers, does that feel doable? Does it feel likely? Or does it feel really, really hard?

The $5,000 Group Program Math

Now let’s look at the same goal with a $5,000 group program:

• You’d need to make 40 sales over the year
• That’s about 3 to 4 sales per month
• If you’re doing quarterly launches, that’s 10 sales per launch

Suddenly, that feels a lot more achievable, right?

Add in Upsells and Watch What Happens

And just for fun, let’s add in upsells:

Let’s say 20% to 30% of those people either renew for another round or upgrade to a $10,000 offer.

That’s an additional 8 to 12 people at $5,000 to $10,000.

That could be another $40,000 to $120,000 in revenue—just from people who already know, like, and trust you.

That’s the Power of the Math

When you sit down and actually run these numbers, you start to see why this model makes so much more sense for most coaches and course creators.

You’re not chasing volume anymore. You’re focused on quality, on transformation, on creating an experience people want to stay in and invest in again and again.

So do the math for your own business. Plug in your numbers. See what it would take to hit your goals with a DIY course versus a group program. I think you’ll be surprised.

Delivery Numbers: Time to Results and The First 7 Days

Alright, the next set of numbers are all about delivery—and these are really important.

Time to Results

The first one is: What is realistically the time it takes for someone to get the result following your framework with the tools you’ve given them?

This is a number you want to know, you want to include in your messaging, and you want to track over time.

Because here’s the thing: people are time-poor. Most people don’t really want a 12-month commitment on something unless it’s absolutely necessary.

So if you can say, “Most people get this done in 8 weeks,” or “Using our program, most people see results in 5 weeks,” that becomes a really powerful social proof point.

And if your program is 12 months? That’s fine too. Just make sure that’s accurate and that you’re clear about why it takes that long.

But knowing this number—and being able to speak to it confidently—makes a huge difference in your marketing and in setting expectations for your clients.

The First 7 Days

The second delivery number I want you to focus on is the first 7 days.

I always recommend that people structure their first 7 days really intentionally to make sure people feel like they’ve gotten a win early.

Because if people have a great experience in those first 7 days—if they’re in, they’re excited, they’re getting momentum—studies show they’re statistically way more likely to keep going with that same energy, to get better results, and to have a higher completion rate.

And that’s a win-win for everyone.

So think about: What’s the quick win you can give someone in the first week? What’s the thing that’s going to make them go, “Oh wow, this is working. I’m so glad I invested in this.”

That’s what you want to engineer into those first 7 days.

Sales and Marketing Numbers: List Time and Completion Rates

Alright, the last two numbers I want to talk about are around your sales and marketing.

Time on List Before Purchase

Any time somebody joins your program, I always like to track how long they’ve been on your email list before they joined.

You can do this manually, or you can set up an automation to track it, or have a VA pull the data. But it’s really useful to know.

Because when you start tracking this as a trend, you’ll see the average time it takes someone to go from joining your list to becoming a buyer.

And that’s going to help you plan out your promotions, understand how long your “long tail” is, and know whether you need to nurture people for 3 months or 12 months before they’re ready to buy.

It’s just really valuable data to have.

Completion Rate and Retention Rate

The second number is your completion rate and your retention rate.

Where are people dropping off? What percentage of people are getting to the end—or at least 60% to 70% of the way through—and then excited and ready to take that next step with you?

Because the higher your completion rate, the more likely people are to renew, upgrade, or refer others to you.

And that’s where the real long-term profitability of this model comes from.

So track it. Pay attention to where people drop off. And if you see patterns, adjust your delivery to address them.

The Bottom Line

These are some of the most important numbers you need to know if you want to create, fill, and scale a successful group program in 2026.

Pricing. Goal planning. Time to results. The first 7 days. Time on list. Completion rates.

These numbers matter. And when you track them and use them to make smart decisions, everything gets easier.

Want to Hear More?

I break down all of these numbers in even more detail in my latest podcast episode, including exactly how to track them and what to do with the data.

Listen to the full episode here.

Ready to Build Your Own Profitable Group Program?

If you want me to walk you through how to structure your offer, how to nail your delivery so you’re getting great results and high completion rates, how to plan it, fill it, and scale it—all of that good stuff—doors are open right now for The Pivot Project.

It’s a 4-week live intensive where we help you design, structure, and launch your own profitable group program. We start next week and spots are limited.

Save your seat here: hellofunnels.co/pivot

P.S. Next episode, I’m helping you figure out if a group program is actually the right pivot for YOUR business—and busting through every objection you might have. You won’t want to miss it!