Things have slowed down. Sales are harder. The model that worked two years ago isn’t working anymore.

And now you’ve got a thousand people screaming at you about all the different things you need to do—and need to do immediately—to save your business, to grow your business, to not have a repeat of the suckiness of this year next year.

And we’re one of them.

So how do you actually put your CEO hat on, cut through all the noise, and make the best decision for you and your business?

That’s what we’re doing today.

Over the last few weeks, I’ve been talking about the pivot that needs to happen—why DIY courses are struggling, why group programs are the model that’s working, the biggest mistakes people make, and the numbers you need to know to make it profitable.

And today, I want to help you figure out if this pivot is actually right for you.

Because not everyone needs to make this move. But a lot of people do. And if you’re one of them, waiting another year could be really costly.

Do You Even Need to Pivot?

First question: Do you even need to pivot?

For some people, it’s really clear. This last year has been harder. Sales have been down. Conversion rates have dropped. What you’ve been doing just hasn’t been working as well as it used to. You’re working harder for less results.

That’s true for a lot of people right now.

But for others? Things are still chugging along smoothly. You haven’t seen a massive dip yet. And you’re wondering, “Do I really need to change anything?”

Here’s what I want you to think about: Just because it hasn’t hit you yet doesn’t mean it’s not coming.

Some niches are getting impacted sooner than others because of shifts in the economy, world politics, and of course, AI.

Think a Few Steps Ahead

So if everything feels fine right now, I want you to take a second and really think about the longer-term impact of AI—not just on your clients, but on the people who give money to your clients.

How do they make their money? Is that AI-proof?

Because that’s where you start seeing the ripple effects. That’s where the biggest slowdowns start.

Is their job AI-proof? Are their clients’ budgets shrinking? Are they cutting back on investments like coaching because everything else is getting tighter?

You need to be thinking a few steps ahead here.

When You Know It’s Time to Pivot

Here are the signs that you need to seriously consider doing a big pivot—not just a little tweak, but a real strategic shift:

Sign #1: Most of your revenue is based on selling knowledge and information.

Even if it’s your proprietary knowledge, even if it’s your unique framework, if you’re primarily selling information, that is going to shift. If it hasn’t already, it will.

Because AI is now doing that job for free. And people are realizing they don’t need to pay $997 for something ChatGPT can give them in 3 seconds.

Sign #2: You’re in a market where people actually want more accountability, more human connection, more real-person feedback.

They’re not just looking for information anymore. They want support. They want community. They want someone in their corner helping them actually implement.

They want a human, basically.

Sign #3: Your current model requires either massive volume or massive launches to be profitable—and you’re exhausted.

If you’re constantly chasing the next launch, constantly trying to scale ads, constantly feeling like you’re on a hamster wheel, that’s a sign.

So if you’re saying yes to multiple ones of these, then absolutely, it’s time to pivot.

The question is: Is a Leveraged Live Experience the right pivot for you?

Let’s talk about that.

Is a Group Program Right for You? (Objection Busting)

Alright, let’s get into the objections. Because I know what you’re thinking. I’ve heard all of these before. Let’s work through them.

Objection #1: “What if I have a small audience?”

This is one of the most common objections I hear, and honestly? Having a small audience is actually an advantage here.

Here’s why: If you can strategically design your offer so that it feels more like a cozy, intimate space than a big, massive, crowded space—and you do that intentionally—people are going to love you for it.

You can position it as exclusive. As high-touch. As “you’re going to get direct access to me because we’re keeping this small.”

That becomes a selling point, not a weakness.

And here’s the other thing: If you have a small audience, you need to make roughly 1/10 of the sales to hit the same revenue goals with a Leveraged Live Experience than you would with a DIY-style course.

Think about that. If you need to make 400 sales of a $500 course to hit $200K, you only need to make 40 sales of a $5,000 program to hit the same goal.

So it actually works in your favor. And they’re really no more difficult to sell—you sell them differently, but they’re not harder.

Objection #2: “I’m really busy. I don’t have time to create something new.”

Okay, I’m just going to be really frank with you here: If you’re feeling overwhelmed and you think you don’t have time, that’s exactly why you need help with this.

Because you can do this fast and scrappy—which is my favorite way to launch any program, yes, even a premium one.

You do not need to spend the next few months mapping everything out, filming perfect content, creating a gorgeous sales page. You don’t need to do any of that.

You can absolutely fill your first cohort with really simple techniques. And you can literally get everything done in a few hours a day for like a week, and you’ll have the whole thing ready.

And that could completely change the economics of your business.

So if you’re busy, that’s not a reason to not do this. That’s a reason to do it now and do it the right way so you don’t waste time spinning your wheels.

Objection #3: “What if I already have a group program?”

Great! Then the question to ask yourself is: Is it working for you?

Is it as profitable as it could be? Is it as easy to sell as you want it to be? Is it getting people the results you think it should? Is it easy to deliver?

If the answer to any of those is no, then you need to refine it.

The best news is that often these are low-hanging fruit. These are the simple 1% tweaks that completely come in and make the biggest difference.

You can bring your existing program, audit it, figure out what’s missing, what’s working, and what needs to change. And you can walk away with a version of your program that actually sells, delivers results, and is profitable.

So if you already have a group program, this is for you too.

Objection #4: “What if people expect too much from me?”

Look, I get it. A lot of the reason you might’ve decided to go for that DIY course model in the first place is because you probably got sucked dry by doing one-on-ones. Or maybe you’re busy, or you’ve got lots of kids, or life is lifing, and you just don’t want so many things on your calendar.

But I’m going to be really, really frank with you.

The reality is I’ve had over 200 people in my Leveraged Live Experience over the years, and the delivery has still been one of the lightest-touch deliveries ever.

And these are people who are crushing it, who give us amazing feedback scores. And it’s because I engineered it that way.

So what does it actually look like for me? About 20 minutes a day, Monday to Friday, I jump into the community. I’m responding with voice notes, shooting Looms, responding to the most high-potency questions. That’s it.

And then I have a call every second week, which usually goes for about two hours. Sometimes it goes longer, sometimes it goes less. I’m clearing that space to make sure everyone is heard and gets everything they need.

That’s it. That’s the entire delivery for 200 people.

And as I said, this has generated millions in revenue.

So you kind of have to ask yourself: if someone was going to hand you half a million or a million dollars a year and say, “All you need to do is one two-hour call every two weeks,” would you take it?

Of course you would.

Now, the other really important piece to know about this is it’s about setting the boundaries and setting the tone. You need to know how to make sure people know how to behave, how to train people to get the best experience but not misbehave, how to make sure you’ve got very clear boundaries and that they respect them and actually appreciate you for them.

Objection #5: “What if I don’t have the tech skills?”

The wonderful thing about this kind of offer is it’s very low tech.

If you can set up a Zoom call, if you can set up an online course (which I assume you have), you can do this.

There’s nothing more complex. It doesn’t need anything fancy.

Yes, we use Circle and we love Circle, but you don’t have to use Circle. You don’t have to have a whole bunch of tech either.

You can do this with a Slack channel or a Telegram channel, which costs like 5 bucks a month. It can be super light, inexpensive, and easy.

So if you’re worried about the tech, don’t be. This is one of the simplest models to run from a tech perspective.

Objection #6: “What if people won’t pay a premium price for what I do?”

Okay, this one I want to be really frank about.

If you’re not solving a top three problem—what I call a top three problem—then going forward, it doesn’t matter what format it’s in; it’s going to be hard.

Here’s what I mean by a top three problem: Think about everyone in your target market. They’re running around with a list of things they’re trying to figure out, trying to solve, trying to achieve, right? And there’s usually, unconsciously, about one, two, three things at the very top that are getting all their attention, all their resources, all their investment, all their time.

Because everyone is busy. And realistically, only the top three problems are getting solved.

If you are not solving a top three problem, then it’s going to be hard to get people to pay premium prices.

But here’s the good news: that doesn’t necessarily mean you have to change your program. You might just need to look at who you’re targeting, how you’re talking about it, what you’re promising, and what they actually really need and want.

You might just need to change your positioning.

And that is going to be key, regardless of what model you choose next year. Because this is not a nice-to-haves-friendly market. People are only investing in must-haves.

Want to Hear More?

I break down all of these objections in even more detail in my latest podcast episode, including exactly how to think through each one for your specific business.

Listen to the full episode here.

Ready to Make Your Pivot?

So, is a Leveraged Live Experience the right pivot for you?

If you’re selling information, if your market wants human connection and accountability, if you’re exhausted from chasing volume, if you want to work smarter and make more—then yes. Absolutely.

And if you’re ready to make this happen, doors are open RIGHT NOW for The Pivot Project—our 4-week live intensive. Final spots are available. You can get started for as little as $197.

So you’ve really got nothing to lose—and everything to gain.

Save your seat here: http://hellofunnels.co/pivot

Let’s make 2026 the year everything changes for you.

P.S. In my next episode, I’m revealing the 5-day buying window that’s changing everything about how funnels work in 2026. You won’t want to miss it!

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