This is Part 2 of our End of Year Planning Series. Stay tuned for Part 3, where we’re diving into the only 3 Money Metrics you need to track in 2026—the numbers that actually move the needle.

If you’ve ever been told to just focus on “one offer, one traffic source, one audience” until you hit a million dollars, you’ve probably also realized that advice doesn’t quite work in 2026.

Because the truth is, modern businesses need more than one thing working. But not 100 things. Just six.

Today, I’m breaking down the 6-Step Scaling System—what you actually need to build in 2026 to scale profitably without spreading yourself too thin.

The Problem with the “5 Ones” Method

You’ve probably heard some version of this advice before: Pick one audience, one traffic source, one conversion mechanism, and one offer. Master them. Don’t add anything else until you hit a million dollars.

And look, the premise is solid. Mastery over dabbling? Absolutely. That’s what makes you successful.

But here’s the problem: that advice is too simplified for today’s market.

Because if you’re in an expensive niche, or if your offer isn’t cold-traffic friendly, or if you don’t already have a warm audience, that strategy falls apart really quickly.

You can’t just pick one offer and one traffic source and expect it to scale profitably. It doesn’t work that way anymore.

So I’ve created a slightly extended version. And it’s what we teach inside the 100K Club.

The 6-Step Scaling System

Here’s what you’re actually going to focus on in 2026.

You need six things working together:

1. One cold-traffic-friendly offer
2. One cold-traffic-friendly funnel
3. One profit-friendly offer
4. One profit-friendly funnel
5. One organic traffic source
6. One paid traffic source

Not 100 things. Not one thing. Six.

And the magic happens when you master these six pieces so they all work together.

Where Should You Start?

Here’s the question everyone asks: “Do I build the front-end first or the back-end first?”

And the answer depends on one thing: do you already have an audience?

If you have an existing audience of at least 2,000 people—start from the back. Start with your profit-friendly offer.

If you don’t have an audience of at least 2,000 people—flip it around. Start with your front-end offer and use it to grow your audience while it pays for itself.

This one decision changes everything about how you approach 2026.

Why This Is What’s Working in 2026

Look, I know this might sound like more than you were hoping for.

But this is what’s required if you want to scale and grow profitably.

You can’t just rely on one offer and hope it works forever. You can’t just post organically and expect to hit seven figures. And you can’t just throw money at ads without a system to convert that traffic.

You need both pieces. Front-end and back-end. Organic and paid. Offer and funnel.

That’s what’s working. That’s what’s going to keep working.

And the businesses that have this built are the ones that are going to thrive in 2026.

Want to Hear More?

I break down the entire 6-Step Scaling System in detail—including how to choose your six things based on your Traffic Light Audit, the realistic timeline for building this out, and common mistakes people make when trying to do this—in the full podcast episode.

Listen to the full episode here.

What’s Next?

This is Part 2 of our End of Year Planning Series. Stay tuned for Part 3, where we’re diving into the only 3 Money Metrics you need to track in 2026—because most people are tracking way too much (or nothing at all).

Make sure you’re subscribed so you don’t miss it.

And if you’re ready to build both your front-end and back-end systems in 2026, DM us @hellofunnels on Instagram. Let’s chat about the 100K Club and how we can support you.

Let’s build something that lasts.