This is Part 4—the final episode—of our End of Year Planning Series. If you haven’t done Parts 1-3 yet, go back and work through those first. This exercise builds on everything we’ve already covered.

Alright, this one might make you uncomfortable. And honestly? That’s kind of the point.

Because today, I’m giving you a challenge that’s going to stretch you, push you, and probably make you squirm a little. But it’s also going to show you what’s actually possible in 2026.

So let’s do this.

Why Most Goals Keep You Small

Here’s what I’ve noticed after working with thousands of business owners: most people set goals that feel achievable. Goals that feel safe. Goals that don’t require them to do anything too uncomfortable. And then they wonder why they’re not growing faster.

The truth? When we set achievable-feeling goals, we give ourselves achievable-feeling tasks. We do the things we’re already comfortable doing. We show up the way we’ve always shown up. We use the same strategies we’ve always used.

And that’s exactly why we stay stuck at the same revenue level year after year. If you want quantum-leap growth—if you want rapid momentum—you need to think bigger. You need to stretch yourself. You need to get uncomfortable.

And that’s exactly what today’s exercise is designed to do.

The 2X Exercise

Here’s what I want you to do. Pull out your revenue goal and the three money metrics you set in Part 3. Got them? Good.

Now, on a piece of paper, I want you to imagine that your goal is actually to double those numbers. Not hit them. Double them.

So if your revenue goal was $200K, it’s now $400K. If you needed two sales per week, you now need four. If you needed 40 new leads per week, you now need 80.

And I want you to sit with that for a minute. How does that feel? Does it feel exciting? Terrifying? Impossible?

What to Journal On

Here are the questions I want you to really dig into:

What would you have to do differently to hit those doubled numbers? Would you need to change your offer? Your pricing? Your delivery? Your marketing strategy? Would you need to be doing things you’re currently avoiding because they feel too big or too uncomfortable?

What resistance comes up for you when you think about that? Do you immediately think “I can’t”? Do you feel scared? Overwhelmed? What’s the story you’re telling yourself about why doubling isn’t possible for you?

What would your business need to be able to handle? Would you need to bring on help? Would you need different systems? Would your fulfillment need to change? What infrastructure would need to be in place to support double the revenue?

How would you show up differently? Would you need to be more visible? More consistent? More confident? Would you need to stop playing small? Would you need to make bigger decisions faster?

What impact would that have on your life? Would it give you more freedom? More stress? More opportunity? What would change for you personally? How would your day-to-day look different?

Just sit down and journal on all of this. Get it all out on paper. Don’t skip this step. Because what comes up in this exercise is information. It’s showing you what you believe is possible—and what you believe is holding you back.

The 10X Exercise

Alright, now here’s where it gets really interesting. Once you’ve done that, I want you to go back to your original numbers. And I want you to imagine that you have to 10X them. Not double them. 10X them.

So if your revenue goal was $200K, it’s now $2 million. If you needed two sales per week, you now need 20. If you needed 40 new leads per week, you now need 400.

And I want you to ask yourself: how would I do that?

Notice Your Resistance

First of all, notice your resistance. Notice where you’re immediately saying, “I can’t do this. This isn’t possible.” And ask yourself: why?

What belief is coming up for you? What story are you telling yourself? Is it “I don’t have the audience”? “I don’t have the time”? “I don’t have the money”? “People won’t pay that much”? “I’m not ready”?

Just notice it. Write it down. Because that resistance? That’s information. Those are the limiting beliefs that are keeping you stuck at your current level.

The beliefs you carry about what’s possible for you are directly influencing the actions you take—or don’t take. And if you can identify those beliefs, you can start to question them. You can start to challenge them. You can start to expand what you think is possible.

Consider Different Strategies

Now, second of all, I want you to actually consider: what strategies would I have to use to 10X my goals?

Because here’s the thing: you can’t just do more of the same and expect to 10X. You can’t just “post more” or “spend 10 times as much on ads.” That’s not the kind of strategy we’re talking about here.

If someone said to you, “You have to 10X your goal this year. It’s imperative. It has to happen. There’s no other option”—you would sit down and make a very different plan. You wouldn’t just do what you’re already doing, but more. You’d get creative. You’d think differently. You’d make bolder moves.

That plan might involve things like:

Completely different offers. Maybe instead of a $500 course, you’d need a $5K mastermind. Or maybe instead of one-on-one services, you’d need a scalable group program.

Completely different pricing structures. Maybe you’d need to charge more. Or maybe you’d need to create a lower-ticket offer that brings in volume.

Completely different traffic sources. Maybe you’d stop relying on organic and actually invest in paid traffic. Or maybe you’d build strategic partnerships that put you in front of massive audiences.

Hiring a team. Maybe you’d need to stop doing everything yourself. Maybe you’d need a marketing manager, a sales team, a customer success person.

Building strategic partnerships. Maybe you’d collaborate with people who already have the audience you’re trying to build. Maybe you’d create affiliate programs or referral systems.

Doing things you’ve been avoiding because they felt too big. Maybe you’d pitch yourself for that podcast. Maybe you’d run that webinar. Maybe you’d put yourself out there in a way you’ve been scared to.

Stepping into visibility in a way you haven’t before. Maybe you’d start showing your face on video. Maybe you’d get on stages. Maybe you’d stop hiding and start owning your expertise.

Now, of course, that plan might not be very enjoyable. It might not be sustainable. It might not even align with your values, depending on what you come up with. But I think it’s an interesting exercise.

Because when we really push ourselves to think bigger, we often discover strategies and opportunities we would have never considered otherwise. And even if you don’t implement all of them, you might find one or two ideas that could genuinely change the trajectory of your business.

Why This Exercise Matters

Here’s why this exercise is so powerful. There’s a famous quote that says something like, “Shoot for the moon. If you miss, you’ll land among the stars.” And it’s true.

When we set our goals, occasionally we exceed them. But more often than not, we come in a little shy of them. Sometimes very shy of them.

And the reason for that? It’s because when we sit down and set our goals, we plan out what to do to just hit them. We reverse engineer the minimum viable actions. We figure out what we need to do to barely get there.

But imagine if we actually planned out how to more than double them. Or how to 10X them. Because then we’d have to do very different things. We’d have to think bigger. We’d have to be bolder. We’d have to step outside our comfort zone.

And if we sit down and really look at what those very different things are, and see what it feels like to be making those much bigger decisions, then even if we don’t actually 10X our goals, we might still 2X them. And who doesn’t want that?

The Takeaway

Look, I’m not saying you have to actually set your goal at 10X. But I am saying: do the exercise.

Because sometimes, some of those ideas or some of those actions that come up—even if you’re not actually aiming for the 10X—could end up getting you the 2X outcome. And that’s huge.

So just push yourself a little. Think a bit bigger. And go into 2026 knowing that seriously, anything is possible. As long as you’ve got the right plan in place. As long as you’ve got the right offers. The right plan to sell them. A whole lot of focus. And some elbow grease.

That’s what we’re taking into 2026.

Want to Hear More?

I walk you through the entire 2X and 10X exercise step by step—including exactly what to journal on, how to notice your resistance without letting it stop you, what strategies to consider, and how to take the insights from this exercise and build them into your 2026 plan—in the full podcast episode.

I also share examples of what this looks like in practice and common patterns I see when people do this work. Because the goal isn’t just to do the exercise. The goal is to actually use what comes up and let it inform how you show up in 2026.

Listen to the full episode here.

What’s Next?

That’s it for the End of Year Planning Series.

We’ve covered a lot over these episodes:

• Part 1: The Traffic Light Audit — identify what worked, what needs fixing, and what to leave behind in 2025
• Part 2: The 6-Step Scaling System — what you actually need to focus on in 2026 to scale profitably
• Part 3: The Only 3 Money Metrics That Matter — the numbers that actually move the needle

If you haven’t done these yet, go back and work through them. They’re going to set you up for an incredible 2026.

And if you did do them? I want to hear from you. Send me a DM on Instagram @hellofunnels and tell me what came up for you. What did you discover? What are you committing to?

And if you’re ready to build the plan, the systems, and the support you need to make 2026 your biggest year yet, DM us. Let’s chat about the 100K Club and how we can help you actually make this happen.

Let’s make 2026 incredible.