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If you’ve been trying to sell your DIY course lately and it’s feeling harder than ever—you’re not imagining it.

Over the last 18 months, mid-ticket DIY courses have been hit the hardest. You know the ones: usually priced between $300-$2000, the investment feels like a stretch, but the support isn’t really there. It’s very much “come in, learn it, do it yourself” with maybe a Facebook group thrown in.

And if that’s what you’ve been selling and it’s getting harder to move? It’s not you. It’s not your marketing. The model itself has shifted.

But here’s the good news: Your course isn’t dead. Its role has just changed.

Why DIY Courses Are Struggling Right Now

There are two main reasons DIY courses are being squeezed.

First, people are more cautious with spending. Whether or not your audience has been financially impacted, they’re definitely more aware it could happen. When something feels like a stretch—like a $500 course—they want certainty. They’re not buying the learning. They’re buying the outcome.

And courses have been around long enough now that people realize just learning stuff doesn’t guarantee they’ll implement it.

Second, AI. When you’re asking someone to do it all themselves, they can now whip out ChatGPT and get a personalized plan, instant feedback, and step-by-step guidance—completely free.

So your DIY course is being hit from both sides.

Does that mean online courses are dead? Absolutely not. But their purpose has shifted. And you need to shift with it.

If You’re Spending All Your Time Perfecting Your Webinar or Rewriting Your Sales Page…

It’s probably not that.

Nine times out of ten, it’s what you’re selling—not how you’re selling it.

If your offer feels like exactly what your audience wants and it’s an easy yes, it doesn’t matter if you’re terrible at selling. You’ll still sell it.

But if you’re tweaking your launch strategy over and over? The offer itself needs to change.

And I’m not saying you need to scrap it. The way it’s delivered, positioned, and perceived probably needs to be radically changed.

Here are three ways to do that.

Strategy #1: Slice and Dice It

Take your DIY course and break it into parts. Pull out the juiciest single piece—the thing that solves the most immediate problem—and make that your standalone low-ticket offer.

Instead of trying to sell one $300 course, create maybe six individual pieces. One or two become entry-level offers at $27, $47, or $67. The rest become order bumps, upsells, or cross-sells.

Here’s the cool part: Some people will just buy one piece. But if you’re smart with your cross-sell strategy, more people will buy more pieces over time.

And here’s a tip: If you had a $300 program and you break it into six pieces, don’t make them all $50 each. Some are way more valuable than that. Each piece gets its own value now.

Start with one or two things that are great gateway problem solvers—things people are actively trying to solve right now, things that don’t need tons of explanation.

That becomes your standalone low-ticket offer. You can run ads to it. You can sell it on autopilot. No webinar required.

Strategy #2: Upgrade It to Premium

Keep the process. Keep the training. But think about the people within your ideal client group who don’t actually want to DIY it.

Most people don’t. They still want the outcome, but they’d value you making it easier, more pleasant, more certain. They want you to do some of the heavy lifting.

And you can’t do that at a $300 price point when you’re serving hundreds of people. But you can when you’ve got a small group.

First, ask yourself: Is the problem you’re solving still a top-three problem for your audience? Because if it’s not, they’re not going to invest. Full stop.

But if it is—if people care about it and are actively trying to solve it—you have a brilliant opportunity to create an offer that’s maybe 10 times the price but gives way higher certainty.

Maybe that’s live calls. Voxer access. Custom feedback. A hybrid model with one-on-one sessions. A small group cohort.

The core shift: You’re no longer just handing them information. You’re guiding them to the outcome.

And that is worth 10x more.

Strategy #3: Demote It Strategically

If your course isn’t solving a top-three problem or you don’t care about it anymore—just get rid of it. Let it go.

But if you still believe in it and think it’s useful, demote its importance.

Turn it into a downsell behind your evergreen funnels or live launches. Make it a bonus or an incentive for people to pay in full or join at a certain time.

This is actually what we’ve done with our DIY program. When people aren’t ready for our premium program, we offer them the DIY course. It gives them a chance to still work with us, get proof, cover some ground—and then upgrade when they’re ready.

The difference: A lot of people used to call their DIY course their “signature program.” It brought in the most profit. Everything led to it.

That’s no longer the case. It’s now a supporting player.

Where it used to bring in 60% of your revenue, now it might bring in 15-20%. And that’s fine. Put it in its right place, and refocus your energy on what’s going to fill that hole—leverage, live experiences, premium offers.

But you don’t have to abandon your DIY course at all.

Your Course Isn’t Dead—Its Role Has Just Changed

Here’s the recap:

Option 1: Slice and dice it. Pull out the best piece, make it low-ticket, upsell the rest.

Option 2: Upgrade to premium. Add support and certainty, charge 10x more.

Option 3: Demote it. Turn it into a downsell or bonus behind your main funnels.

Once you accept the shift and reposition your course, you’ll start seeing sales again.

Want the full breakdown?

Listen to the full episode where I walk through each strategy in detail, plus examples of how we’ve done this in our own business.

Listen to the full episode here

Drop me a DM on Instagram at @hellofunnels if you want to chat about what a premium offer could look like in your business.

And if you’re wondering how DIY courses fit into high-converting funnels in 2026, grab our free guide: The 3 Funnels We’re Using to Sell Our Offers in Our 7-Figure Business