A gateway offer is not just a low-ticket offer.

A gateway offer is specifically designed to solve two massive problems that almost every coach and course creator is dealing with right now:

Problem one: You need to run profitable ads and grow your list — not just covering costs, but actually making profit while you’re doing it.

Problem two: People don’t trust you. And they don’t trust themselves. They’ve bought courses before and never finished them.

A gateway offer solves both of those problems. When you get it right, it changes everything.

But most people get it wrong.

Why Most Gateway Offers Fail

Here’s what happens when you do low-ticket offers wrong: you spend money on ads, you get some sales, but you can’t scale profitably. You’re not getting in front of enough people. And it becomes a big waste of time and money.

The reason? Your offer isn’t hitting all 10 points on the checklist.

Not 8. Not 9. All 10.

What’s On The Checklist

I’ve got a 10-part checklist I use before I ever spend a dollar on ads. And your gateway offer needs to hit every single point.

The first five are all around your promise — what problem you’re solving and how you’re positioning it. Things like: Is it specific enough? Is it desirable and believable at the same time? Does it feel new or novel, or is it just another version of something they’ve seen a hundred times?

The last five are around the structure, delivery, and positioning of the offer itself. Things like: Is it a vanity problem or a functional problem? Does it appeal to a broad enough audience? Can they consume and implement it fast enough to build trust? Is it priced to actually be profitable when you scale ads?

And the one most people miss: Is it crystal clear for impulse buyer behavior? Because if they have to think about it, they won’t buy.

In the full episode, I walk through all 10 points in detail — what they actually mean, how to test them, and the specific framework I use for each one.

🎧 Listen to the Full Episode

Want the complete breakdown of all 10 points with examples and the pricing calculation I use? Listen to the full episode.

Create Your Gateway Offer With Us Live

We’re running the Gateway Offers Workshop next week — March 24th Australian time (March 23rd for most people).

I’ll walk you through this exact 10-part checklist live, give you the AI tools to help you hit all 10 points, and help you create your gateway offer step by step.

Tickets are already half sold out. Grab your ticket now.