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For two years, I kept myself on a very deliberate leash with AI.
Not because I wasn’t interested. The opposite. But I’d watched too many people disappear down the rabbit hole for weeks and come back with nothing to show for it. And I know myself well enough to know that could easily be me.
So the pattern went like this: watch, hit a tipping point, dive in, have my mind blown, pull back. Repeat.
Until three things happened at the same time that finally broke the cycle.
What pushed me over the edge
The first was some concerning developments with OpenAI that made me want to move away from ChatGPT entirely. I’d been using Claude on the side but hadn’t committed to it properly. Once I did, the gap between “using it casually” and “actually building inside it” became very obvious, very fast.
The second was Claude Co-Work. The ability for AI to actually take actions on your computer, not just answer questions. When I first heard about it, my answer was a hard no. The security risks felt way too big. But then I started seeing how you could get all the benefits without handing over autonomous control. Smart, connected systems that you control. That changed things.
The third was my little brother, an app developer, who gifted me his time for my birthday. Best present I’ve ever received. He helped me set up the foundations properly, connecting all of our key business tools into one central place. And that’s what unlocks everything.
Why content was the first thing I upgraded
I already had a solid system. Cash Money Content had taken my weekly content time from 10 to 12 hours down to about an hour. This wasn’t about saving more time.
It was about quality. Because being fairly good at content has become the new standard. Everyone’s using AI to write now, which means pretty good doesn’t cut through anymore. I knew there was a level above what I was producing. I just hadn’t unlocked it yet.
The seven-step workflow
The system lives inside Claude Co-Work and it starts with something most people skip entirely: research.
Before a single word of content gets written, it looks at what’s working in recent content, what’s trending in the broader market, and most importantly, what actual clients and prospects are saying right now in their own words. Support tickets, community conversations, real feedback. All of that gets compiled into a Pulse Check Report.
From there, a virtual CMO helps plan the full month in about 20 minutes via voice note. Then the weekly content gets created from a brain dump, hooks get written and reviewed for quality before they reach me, emails follow, and finally everything gets pushed automatically into the content calendar with tasks assigned to the right people.
30 minutes. Once a week. Better content than when I was spending 10 plus hours doing it manually.
That still surprises me a little.
Click here to listen here to the full episode.
Build Your Own Content Command Centre Live With Us
This is the exact system being built live at the Cash Money Content Upgrade Workshop, Tuesday 21st April, 9am AEST. Two hours. You’ll walk out with your own Content Command Centre, fully customised for your business.
Tickets are $97. And if you already have the original Cash Money Content prompts, check your inbox for a special discount code.
