Hey everyone, it’s Kate from the Doing It Online podcast! Get ready because today we’re diving into the fascinating world of creating offers that bring in more sales!

Now, I know what you might be thinking: “Kate, offers? Isn’t that beginner stuff?” Well hold on tight because we’re exploring the advanced realm of mastering offers. This one’s for all of you who already have an online program running but want to take it to the next level and maximize your profits.

So, what’s the deal? It’s all about understanding whether you have a front end offer or a back end offer. Confused? Don’t worry… I’ve got you.

A front end offer is like your first impression—your opening act that covers (or even exceeds) your marketing costs. It’s your marketing superstar, setting the stage for profitability. Think of it as your “Hello, world!” moment, where you make a splash and leave them wanting more.

On the other hand, the back end offer is where the real magic happens. It’s pure profit, my friends. With your front end offer doing the heavy lifting, your back end offer becomes the ultimate treasure trove. It’s where you elevate your online empire, offering higher-priced products and incredible value.

But why do you need both, you ask? Well, my savvy companions, if you want to conquer the digital world and make the most of paid traffic, this dynamic duo is essential. Let’s face it, online ads are getting pricier by the day. By having a front end offer that covers your marketing costs, you unlock the path to scaling your business without breaking the bank. 

👉 Want the full details? Make sure you listen to this week’s episode!

For more advice like this, be sure to check out the Doing It Online podcast. Thanks for tuning in, and I’ll catch you in the next episode!