Listen to the full podcast episode above or read on for the complete breakdown of my game-changing funnel strategy (or click here and let me help you build it for yourself).
If you’ve been told that funnels don’t work right now, I’m here to completely disagree. I just created a funnel at the start of this year that converts five times better than industry standards – and it took me just one afternoon to build, thanks to AI.
In this episode, I’m walking you through exactly what’s inside this “Content Engine” funnel and how you can create one too.
Why I Ditched My Working Funnel to Start Fresh
You might wonder why I’d tear down a funnel that was working fine. Well, as a self-confessed funnel nerd, I was seeing three major problems hitting both my clients and peers in the online course space:
Problem #1: Getting Good, Affordable Traffic is Harder Than Ever
Ad costs keep climbing, and even people with brilliant funnels were saying, “I can’t get enough sales because I can’t get enough people into my funnel.” When it comes to funnels, it’s a numbers game. Once you know your conversion rate, you can calculate exactly how many people you need for your target sales. But people couldn’t hit those numbers without destroying their profit margins.
Problem #2: The Trust Recession is Real
People need more touchpoints before they’re ready to buy. The old funnel assumption – that someone would come in cold, learn about you, and purchase – wasn’t working. People were going through the entire process thinking, “Yeah, but I just don’t trust you yet.”
Problem #3: Content Production is Out of Control
The requirements for content across multiple platforms are getting ridiculous. I’ve been told multiple times that for Instagram alone, you need to post at least three times daily, plus stories. Who has time for that? When you’re spending all your time on non-revenue generating content activities, that’s a problem.
The Content Engine Solution
After going into my “funnel cave” and testing various approaches (including one spectacular failure where I funnel-hacked a big name that performed terribly), I created something completely from scratch in an afternoon using AI.
The results? This funnel now converts at almost 5% for cold traffic – that’s nearly three times the industry standard for this type of funnel.
What Makes the Content Engine Different
This isn’t just a one-and-done strategy. The Content Engine does five powerful things:
1. Test New Ads for Free Every Week
This funnel allows you to test new ads basically for free by getting real-time feedback before spending a penny. You can then take the best-performing content and put a small budget behind it, knowing you’re not just donating money to Mark Zuckerberg.
2. Honour the Paid-Organic Loop
Most people pretend paid ads and organic content exist in silos – they don’t. When you run ads on social media, you’ll notice people follow you from your ads, then go through and opt in for multiple lead magnets from your organic content. With this in mind, the Content Engine creates content specifically designed to maximize this natural behaviour.
3. Grow Both Your Email List AND Social Media
Since switching to this strategy, our Instagram account is growing for the first time in years. While I know some of this growth comes from the ads (which many big accounts don’t mention when sharing “organic” growth tips), the systematic approach works.
4. Make Sales on Autopilot
The funnel makes consistent sales of entry-level, trust-building products without launches, webinars, or sales calls. These aren’t just any low-ticket offers – specific types work better than others. When people buy these products and have a great experience, they become customers who want more.
5. Build Its Own Ads Budget
Here’s the ninja trick: when done properly, the sales from this funnel reinvest back into your growth, giving you a bigger budget tomorrow and the next day. This creates a compound effect where you’re constantly getting more people through your system.
The Numbers Don’t Lie
Over a 30-day period, this exact funnel added just over 3,000 people to my email list for less than £300. And I’m in an expensive niche! We’ve tested this with community members in less expensive niches, and they’re actually coming out with profit.
For me to add 3,000 people to my list every month for a couple hundred pounds? I’d do that every day of the week. And that’s just the beginning – we’re slowly dialling up the ads, so the numbers will get much better.
Why This Funnel Works So Well
The Content Engine solves all three problems I mentioned:
- Traffic: It provides a reliable, affordable way to grow your list consistently
- Trust: People get value, learn about you through complementary content, and many buy your entry-level product, building trust through a great experience
- Content ROI: Your content finally pays its own way. You can look at your numbers at the end of the month and see exactly how many sales your social media posts generated
Ready to Build Your Own Content Engine?
Because this funnel is so effective and surprisingly simple to set up (it’s email-based with minimal tech requirements), I’m running the Automate It Challenge – a three-day live event where we’ll build and launch your funnel together.
Each day, you’ll learn what you need to know and implement it live. I’ll provide templates and AI tools so we can create everything together. By the end of three days, we’ll have a launch party where you send out your first content to fuel your funnel.
For the first 100 people, tickets are just £97 (normally £197).
Don’t wait on this. If you want to build this exact funnel that’s converting at three times industry standard – one that can add hundreds or thousands of people to your list every month while making daily sales and growing your social media – grab your spot now.
Ready to automate your way to consistent sales? Join the Automate It Challenge and let’s build your Content Engine funnel together. I can’t wait to see your results!
