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If you’ve been white-knuckling your way through the last 6-12 months, telling yourself things will turn around, and they haven’t… this one’s for you.
Because here’s what happens when your business has been tough for too long: you start doubting everything. Your skills. Your strategy. Whether you ever had what it takes in the first place.
And when you’re making decisions from that place—from fear, from scarcity, from “what if I’m not good enough”—you start playing smaller and smaller until you’re stuck in a spiral you can’t see your way out of.
Today, I’m giving you five simple, actionable steps to get your confidence back, get some wins on the board, and stop the spiral before it takes you under.
When Success Stops Feeling Like Proof
Here’s the reality: a lot of you have been successful business owners. You’ve built something real. You’ve made money. You’ve served clients. You’ve proven that you can do this.
But then things slowed down. The strategies that used to work stopped working. The sales that used to come easily… didn’t. And instead of bouncing back quickly, it just kept going. Backwards. For months.
You thought you could tough it out. You thought the economy would fix itself. You thought things would go back to how they were.
And they didn’t.
And now? You’re at a breaking point. Either your bank account is about to break, or you are.
And the worst part? You’ve started doubting yourself.
Was it all just a fluke? Did I just get lucky before? Am I actually any good at this?
And here’s why this is so dangerous: when you’re in that place—when you’re scared, when you’re doubting yourself—you make terrible decisions.
You play small. You hesitate. You second-guess everything. You avoid the bold moves that could actually turn things around because you’re too afraid of failing again.
And the longer you stay in that place, the worse it gets. It’s a spiral to the bottom.
So today, I’m giving you five practical, actionable steps to snap yourself out of it.
Because if you’ve been in business for any length of time, you already know this: business smarts are important. But mindset? Equally important.
And I’m not a mindset coach. But I have been in business for nearly 20 years. I’ve been through a complete industry shakeup where everything I’d built seemed to disappear overnight. I’ve had to rebuild from scratch.
And I can tell you this: the way you get your confidence back isn’t by sitting around waiting to “feel” confident again. It’s by taking action. Small, intentional actions that prove to yourself that you’re still capable.
So let’s get into it.
Step 1: Stop Hiding from Your Numbers
First thing you need to do? Rip the band-aid off.
Stop hiding from your finances. Stop avoiding your dashboard. Stop telling yourself stories about how bad things are without actually knowing the facts.
Open your accounting software. Look at your revenue compared to last year. Look at your expenses. Look at your profit margins.
Because here’s what I see all the time: someone comes to me convinced their business is falling apart. They’re sure revenue is down 50%. They’re panicking.
And then we actually look at the numbers, and they’re down 10%. Maybe 15%.
Is that ideal? No. But it’s not the end of the world either. Especially if their profit margins are still healthy.
The story they’ve been telling themselves is so much worse than reality.
And even if the numbers ARE bad—even if it’s worse than you thought—at least now you know exactly what you’re dealing with. You can’t fix what you won’t face.
So go look at your numbers. Today. Right after reading this.
Because once you know the truth, you can make a plan. And having a plan gives you back control.
Step 2: Go Back to Your Proof
Next, I want you to do something simple but powerful.
Open a Google Doc. Or grab a notebook. And write down every single client result you’ve ever created.
Every testimonial. Every win. Every transformation. Every time someone told you that working with you changed their business or their life.
Write it all down.
Because when you’re in a spiral, you forget. You forget that you didn’t just “get lucky.” You forget that you’re actually really good at what you do.
The market shifted. The economy changed. But your skills didn’t disappear.
You still know how to serve your clients. You still know how to create results. You still have the expertise that made you successful in the first place.
This document? This is your receipt. This is proof that you know your stuff.
And when you start doubting yourself again—and you will—you go back and read it.
Because the problem isn’t that you’re not good enough. The problem is that you’ve forgotten how good you are.
Step 3: Create a No-Brainer Flash Offer and Sell 10
Alright, now it’s time to get some quick wins on the board.
Here’s what I want you to do: create a no-brainer offer. Something so valuable and so cheap that people would be insane to say no.
Take something you already have—a template, a mini-course, a strategy session, a workshop replay—and package it up. Price it at $27, $47, maybe $97 max.
Make it ridiculously valuable. Make it a crazy yes.
Then promote the hell out of it for 48 to 72 hours. Email your list. Post about it on Instagram. Tell everyone.
And if you want to make it really easy? We’ve actually got our 7-Day Payday email template that you can grab. It’s plug-and-play. You can use it as-is, or AI can update it for you in minutes.
Now go sell 10 of them.
That’s it. Ten sales.
Because here’s what happens when you make those 10 sales: you remember that you can still sell. You get that dopamine hit. You prove to yourself that people still want what you have.
And that little bit of momentum? It shifts everything.
It reminds your brain: “Oh right, I’m good at this. I can do this.”
And suddenly, the next thing doesn’t feel so scary.
Step 4: Get One External Win
Here’s something most people don’t talk about: when your business feels out of control, you need to prove to yourself that you’re still capable of doing things.
So I want you to get one win outside of your business.
Go for a run. Organize your closet. Cook a new recipe. Fix something that’s been broken. Finish a book. Complete a project you’ve been putting off.
It doesn’t matter what it is. It just needs to be something you can finish. Something you can point to and say, “I did that.”
Because here’s what happens: competence in one area bleeds into others.
When you prove to yourself that you can still set a goal and achieve it—even if it’s just running 5K or cleaning out your garage—your brain starts to rewire.
You start to feel capable again. And that confidence carries over into your business.
It sounds simple. But it works.
Step 5: Pick ONE Needle-Moving Action and Commit for 30 Days
Alright, this is the big one.
I want you to sit down and figure out: what is one thing you could do every single day that would actually move the needle in your business?
Not busy work. Not “post on Instagram and hope.” But something that would directly increase the likelihood of making sales.
Maybe it’s:
- Going live on Instagram every day and pitching an offer at the end
- DMing 10 people you’ve engaged with in the past and starting real conversations
- Emailing potential JV partners or collaboration opportunities
- Posting one piece of content designed to convert, not just get likes
Pick ONE thing. Just one.
And I want you to commit to doing it every single day for 30 days.
It should take about 30 minutes a day. That’s it.
And here’s the key: make it the very first thing you do every single day. Before you check email. Before you scroll Instagram. Before you do anything else.
You show up. You do the thing. You keep the promise to yourself.
Because here’s what happens: the act of keeping that promise to yourself—day after day—rebuilds your confidence. It proves to you that you can commit. That you can follow through. That you’re still in control.
And the sales that come with it? Those are just the bonus.
The real win is that you trust yourself again.
Why This Works
Here’s the thing: confidence doesn’t come from sitting around waiting to “feel better.”
Confidence comes from action. From proof. From showing yourself—over and over again—that you’re still capable.
You can’t think your way out of a confidence spiral. You have to act your way out.
So stop waiting for things to feel easy again. Stop waiting for the “right time.” Stop waiting to feel ready.
Just start. Pick one of these five steps and do it today.
Because the version of you who built this business in the first place? She’s still in there. She didn’t go anywhere.
She just needs you to remind her that she’s still got it.
Want to Hear More?
I break down all of this in even more detail in my latest podcast episode, including specific examples of how to implement each step and exactly what to say when you’re promoting your flash offer.
Listen to the full episode here.
Ready to Build Systems That Work?
If you’re ready to stop spinning and start building a system that actually works, that’s exactly what we do inside our programs.
We help you build funnels that sell for you. Systems that create consistent revenue. Strategies that don’t require you to show up 24/7 just to make a sale.
Right now, you can grab our Million Dollar Micro Funnel system and save $100 off. It’s the exact framework my clients use to go from inconsistent revenue to daily sales.
And don’t forget—if you want those exact email templates so you can’t chicken out and you’ve gotta go make those sales? Grab the 7-Day Payday template. It’s just $27.
P.S. The course creators who are winning right now? They’re not the ones who never had a tough season. They’re the ones who refused to stay stuck in it. Let’s get you back on track.
