This is Part 3 of our End of Year Planning Series. Stay tuned for Part 4, where we’re diving into the 10X Exercise—the stretch exercise that changes everything about how you plan your year.

If you’re either drowning in spreadsheets and tracking every single metric in your business, or you’re hiding from your numbers completely because they feel overwhelming—this is for you.

Because today, I’m breaking down the only three money metrics you actually need to track in 2026.

Not 50. Not zero. Just three.

And by the end of this, you’re going to know exactly what those numbers are and how to use them to hit your revenue goals.

The Two Types of Business Owners

In my experience, there are two camps of entrepreneurs—especially in the online space.

Camp 1: The nerds.

These are people like me. We love spreadsheets. We love data. We track everything.

And honestly, we probably collect too much of it. To the point where it’s not even useful anymore because it’s just… overwhelming.

Camp 2: The number-avoiders.

These are the people who completely hide from the data. They either don’t want to know what it says, or they find it confusing and overwhelming because there are so many data points they could be looking at.

And here’s the truth: neither of those approaches is going to get you very far in 2026.

So instead, we’re going to put on our big girl pants. We’re going to have numbers. But we’re only going to track a few key ones.

The ones that actually matter. The ones that show you the health of your business and allow you to make decisions faster and simpler.

The Only 3 Money Metrics You Need

Here’s what you’re tracking every single week in 2026:

Money Metric #1: Sales per week of your main offer.

This is your revenue goal broken down. How many sales do you need to make each week to hit your annual target?

Money Metric #2: Conversions per week.

This is how many people need to go through your conversion mechanism—sales calls, webinar attendees, email sequences, whatever you chose in Part 2.

Money Metric #3: New leads per week.

This is how many people you need coming into your funnel to hit your conversion number.

That’s it. Those are your three money metrics.

Write them down. Track them weekly. And then make all your decisions based on hitting those numbers.

How to Use These Numbers

Here’s where this gets really powerful.

If you’re getting towards the end of the week or the end of the month and you’re off track, you know exactly what to do.

You know which number is down. And you know which lever to pull to get that number back up.

Do you need more leads? Go drive more traffic.

Do you need more conversions? Go optimize your webinar or your sales process.

Do you need more sales? Go follow up with people who are on the fence.

It’s that simple.

When you know the three money metrics you need to hit each week, you stop guessing and start growing.

Want to Hear More?

I break down the entire process for setting your real revenue goal, reverse engineering your weekly targets, and calculating the exact conversion benchmarks for different mechanisms—in the full podcast episode.

I also walk you through how to track these numbers weekly and what to do when you’re off track.

Listen to the full episode here.

What’s Next?

This is Part 3 of our End of Year Planning Series. Stay tuned for Part 4—the final episode of the series—where we’re diving into the 10X Exercise, the stretch exercise that changes everything about how you plan your year.

Make sure you’re subscribed so you don’t miss it.

And if you need help figuring out your numbers and setting up tracking systems that actually work, DM us @hellofunnels on Instagram. Let’s chat about the 100K Club.

Let’s make 2026 your most profitable year yet.