Last month, I was scrolling through Instagram doing competitive research when I stumbled across something that had nothing to do with my business: a viral post about organizing your desk.

It wasn’t an ad. It wasn’t from anyone in the online business space. It was just a well-done post that had blown up—thousands of comments, insane engagement, the kind of thing you watch multiple times because it’s genuinely satisfying to watch.

But here’s what caught my attention: the structure was brilliant.

The way it opened. The pacing. How it built curiosity while delivering value. I immediately thought, “This format would work perfectly for our offers.”

So I adapted it. I kept the timing, the hook style, the flow. But I made it about our business, our message, our offer.

That ad is now adding $500-$1500 in profit to our business every single day. Plus countless backend sales.

And it all started with a desk organizer.

When Your Ads Stop Working

Let me back up for a second.

By October of last year, our ads had completely stalled. Performance was dropping. Costs were climbing. And I knew something had to change.

I did what any reasonable person would do: bought every ads training promising solutions to the Facebook algorithm changes. Tested static images, face-to-camera videos, different frameworks. All of it.

The results? Fine. Not terrible. But nowhere near what we needed to scale profitably.

That’s when I realized everyone in the online business space was teaching the same strategies, using the same formats, and competing for the same eyeballs.

What if the best ad ideas weren’t in my industry at all?

So I started looking outside my niche. And that’s when everything changed.

Why Viral Posts Make Perfect Ad Templates

Here’s what most people miss: viral posts go viral for a reason.

They nail the hook. They maintain attention. They deliver value in a way that keeps people watching. And when you can identify what makes them work—the structure, not the content—you can adapt that framework to your own business.

The desk organizer post worked because of how it was structured. The timing of the reveals. The way information was layered. The pacing that kept you engaged.

When I recreated that same structure but applied it to our funnel offer, it performed better than anything we’d tested in months.

And the best part? Because it was inspired by content outside the online business space, it didn’t feel like every other ad people were seeing. It stood out.

The Strategy Behind It

This isn’t about randomly scrolling and hoping you find something. There’s an actual process to finding viral post formulas and turning them into high-converting ads.

In the full podcast episode, I walk through exactly how to do this—including:

✅ Where to look for viral posts outside your niche
✅ How to use the Meta Ads Library to validate what’s working
✅ The difference between copying and strategic adaptation
✅ How to create these ads quickly (even if you hate video editing)
✅ Why testing multiple formats is critical for scale

I also break down the three specific viral ad templates we’ve found that work consistently—and how to customize them for your business and your audience.

The strategy is working incredibly well right now. And while trends change, the principle stays the same: look where your competitors aren’t looking.

Listen to the Full Breakdown

Listen to the full episode here

Want the Exact Templates?

We’re running a live Viral Ads Formula Training inside our coaching programs next week. We’re breaking down the three viral post templates we’re using, showing you how to find them, and walking you through how to adapt them into high-converting ads for your business.

Already in one of our programs? Check your calendar—this one’s going to be good.

Not in a program yet? If you want access to this training plus hands-on help with your offers, funnels, and ad strategy, apply below.

Apply to join our coaching programs