Do you want to scale your online course, or get more people on your list? Maybe you’re tired of having to make endless social media posts or appearances on podcasts. Well, look no further, because I’ve got just the thing in marketing for course creators just like you: micro offers. Today I’m doing a rerun of this episode to help you hit the ground running and start 2024 right with this #1 marketing strategy. 

If you’ve been around this part of the internet for a while, you’ve probably heard me talk about what we call ‘mini but mighty’ offers. They’re also known as self liquidating offers and typically at a price point of $27. Micro offers, however, are a little different. 

Usually around $9, micro offers aren’t so much about raking in huge profits. So what are they good for? The beauty in them is that they help cover your ad costs upfront. They provide a safety net for your business, allowing you to scale faster and reach higher levels of success.

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The Advantages of Micro Offers 

So, what makes micro offers so effective in marketing for course creators? First and foremost, they offer an extra level of security for your business. By covering the upfront costs of ads, you eliminate the uncertainty of waiting for your marketing efforts to generate profits. Micro offers enable you to scale more quickly, as you’re no longer reliant on delayed returns. When you’re consistently getting your revenue back right away, the rise in ad costs becomes a lot less scary!

Is it the Right Choice for You?

While micro offers come with a lot of advantages, they may not be the best fit for every business. It’s important to consider two crucial factors: the cost of ads and the strength of their product stack. Ad costs vary across different niches, so it’s essential to evaluate how cheap or expensive your ads are. 

So, if you’re looking to make your ads pay for themselves and achieve the scalability in your business you’re after, this episode about micro offers is for you!