I love webinars. They’re still one of my favourite ways to convert online, but let’s face it – people’s consumption habits are changing. I have seen so many business owners struggling recently with very low attendance rates, dismal consumption rates on their webinars and they’re starting to wonder whether webinars are dead.
Well before you throw the whole strategy out, I’ve got three simple tweaks that can help your webinars convert for the sophisticated 2024 consumer.
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Audio on the Go: Your New Secret Weapon
We’ve all heard the groans – “Ugh, another webinar? I just don’t have the time!” Well, ditch the FOMO and give people what they really want: options!
Repurpose your webinar as an audio recording, basically a podcast episode. This lets folks consume your content while they’re commuting, exercising, or tackling chores. It might be multitasking, but hey, more reach means more leads! Just remember, some folks are visual learners, so offering both audio and video is ideal.
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Snackable Content: Bite-Sized Knowledge Bombs
Let’s be honest, attention spans are shrinking faster than a free sample table at Woolies. Instead of one long webinar, why not break it down into bite-sized, 10-minute modules? Think of them as “snackable content” – easy to digest and perfect for busy schedules.
Feeling overwhelmed by the thought of revamping your entire webinar? No worries! These modules can be repurposed into social media content or email sequences to keep your audience engaged. Bonus points if you offer audio versions of these modules too.
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The Mini-Webinar: Your Warm-Up Act
Imagine a supercharged version of your webinar, condensed into a power-packed 10 minutes. This “mini-webinar” is a game-changer for warm audiences – people who already know you and trust your expertise. Use it to pique their interest and nudge them towards the next step, whether it’s applying for your program or booking a sales call. It’s worth mentioning here that this mini version isn’t meant to replace your full webinar’s selling power. It’s meant to intrigue your audience and entice them to learning more about what you have on offer.
Remember, by staying adaptable and meeting your audience where they’re at, you can keep your webinars converting like crazy in 2024 and beyond. Just like anything in business, our customers needs change and it’s up to us to adapt. Just because a long webinar used to work, doesn’t mean it always will. If you’re willing to shake things up, you’ll see your conversion rate increase.
