Launching your online course in 2024
Online Business

#211- Overcoming Launch Struggles: Must-Hear Advice For Course Creators

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Let’s face it, launching online programs in 2024 is rough. It just keeps getting harder, and there’s no magic bullet on the horizon. If this sounds like you, constantly launching but with fizzling results, you’re not alone.

The typical solution we see? 

You crank everything up to eleven! Longer launches, more complexity, tons of challenges and webinars – basically, throwing everything at the wall to see what sticks. But doing that just means more time, money, and energy wasted, often with disappointing results.




Feeling burnt out yet?

That’s where the “one funnel fixes all” myth comes crashing down. A new strategy or funnel won’t solve the problem if you’re constantly on the launch rollercoaster. You simply don’t have the bandwidth for it, because all your income relies on these launches that suck up all your time. 

So, what’s the answer? We need a sustainable, manageable system to remove the launch cycle without sacrificing income. 

Forget the one-size-fits-all funnel. We teach our clients to build an ecosystem that consists of three parts: 


Social Sales System (aka InstaATM)

This is your sales engine on autopilot, powered by the magic of ManyChat and a few automations. You’ll set up a simple funnel that converts leads into sales using short, engaging reels – think of them as profitable posts. This is a win because it’s quick to set up, especially if you already have a low-ticket offer.


Email Engine (aka Email Funnel)

This is your tireless salesperson, working 24/7 to turn leads into sales with a nurturing sequence. It’ll be designed to convert new subscribers into repeat buyers for your programs.


Evergreen Launches (aka Your New Favourite Thing)

We’re not ditching launches entirely, but we’re making them evergreen. This means you can still make offers to your existing audience, some of your most loyal fans, without getting sucked back into the launch vortex.



Here’s how to implement this step-by-step:

Step 1: Craft Your Hells Yes Offers

You’ll need two irresistible offers to make this work:

  • Your signature program – the one you’ve perfected and can practically sell in your sleep.
  • A low-ticket offer under $30 – this is your entry point to bring new people into your world.

Step 2: Build Your Social Sales System

This is your secret weapon for quick wins. With a low-ticket offer in place, setting up the funnel is a breeze. You can knock out the funnel part in a couple of hours, and those profitable post reels only take 10 minutes each! This system lets you pull the sales lever whenever you need a boost.

Step 3: Design Your Email Engine

This email sequence will nurture new subscribers and convert them into paying customers. There are different approaches, like webinars, waitlists, or flash sales. We can help you figure out the best fit for your audience.

Start by creating a 14-day email sequence (you can extend it later). You can then test your first evergreen launch using this sequence with your existing audience. Once you have the kinks ironed out, you can automate it and move on to the next step.

Step 4 (Optional But Golden): Paid Traffic

Take the profits from your social sales system and invest them in paid ads to grow your audience even faster. This creates a self-sustaining cycle – more audience means more sales, which means a bigger budget for ads, and so on.



Step 5: Roll-Out Your Evergreen Launches

Now you’re ready to unleash the power of evergreen launches. Plan out mini-promotions throughout the year and test them on your list. The winners will be transformed into evergreen funnels that seamlessly stack on top of each other, creating a sales machine far more powerful than any single funnel.

This isn’t a get-rich-quick scheme – it’s about building a sustainable business. After a few months of implementing this ecosystem, you’ll not only have a well-oiled sales engine, but you’ll also have a system that pretty much runs on autopilot. This frees up your time and energy to focus on what truly matters – growing your business and serving your clients.

We’ve got a free tool to help you see the potential – a calculator that lets you plug in your numbers and project your monthly revenue with this system in place. Head over to (as in “quit launching”) to check it out.

Wish there was a way you could basically guarantee you would make sales, the second you opened your cart?










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