So, you’ve created a funnel. You designed it, built it, got it up and running. But now what?

You’ve still got the same problems in your business as before, and it certainly didn’t make you the overnight millionaire you secretly hoped it would. 

While funnels often have a wide range of awesome to terrible, it might not be that you have a bad one. It could be that you just don’t have all the other pieces in place to make it convert how you want.

So, what can we do to make sure your funnel not only works, but thrives? Let’s talk some game-changing strategies to make sure your funnel is as effective and profitable as it can be.

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You Need a Funnel Strategy for your Online Course

Alright, so you’ve got your funnel up and running — well done! But here’s the thing: the funnel itself is just one piece of the big puzzle. Too often, people build their funnels and expect magic overnight. Sadly, that’s not how it works. A funnel needs a strong strategy behind it to truly shine. Think of it as having a car with only one wheel – you’re not going anywhere fast. So, let’s rethink the role of your funnel and make sure you have all the cogs turning for it to perform at its best.

Common Mistakes

Before we dive into the strategies that will help optimise your funnel, let’s talk about some common mistakes I see that should definitely be avoided once your funnel is live:

Rushing to Ads

I get it, ads are tempting. But jumping into spending big bucks on ads without testing the funnel strategy for your online course can bring huge losses. Ads are powerful, but only if your funnel is already converting well.

Avoiding Ads

On the flip side, some people avoid ads altogether because of past bad experiences or fear of ineffectiveness. Trust me, completely avoiding paid marketing can slow down your growth. The key is to use ads wisely and ensure the funnel strategy for your online course is tested.

Neglecting Your Email List

It’s easy to become obsessed with your shiny new funnel and forget about your existing email list. Remember, your funnel is for converting new leads, but your current list needs love too to keep your revenue growing.

 

 

Optimisation Strategies

Now that you know which pitfalls to avoid, here are some ideas to consider to really optimise your funnel:

Know Your Numbers

Get comfy with metrics like lead conversion rates, sales conversion rates and cost per acquisition. Knowing these helps you make savvy decisions.

Upsell and Cross-Sell

Throw in upsell offers and cross-sell opportunities within your funnel to boost your sales. Little tweaks like a post-purchase upsell can have a big impact.

Planning Live Promotions

Keep your email list engaged with regular live promotions. Aim for an evergreen launch every 30 to 60 days to keep the revenue rolling and your list growing.

Implementing the Traffic Trifecta

Speaking of list growth, there are three systems you need in place to build your marketing machine. Enter the Traffic Trifecta:

Content Marketing

Create a system for producing high-quality, relatable content. Your blog posts, videos and social media updates should be designed to convert and drive traffic to your funnel.

Paid Ads

Whether it’s Facebook or another platform, having a paid traffic strategy is crucial. Know your numbers, set a budget, monitor performance and tweak as needed to keep your ads profitable.

JV Promotions

Joint Venture promotions can hugely expand your reach. Partner with complementary businesses for co-promotions. Optimise your funnel and engage your list first to make your offer irresistible to potential partners.

 

Bringing It All Together

In a nutshell, having a beautifully designed funnel is just the beginning. To succeed, you need a rock-solid strategy that includes testing, optimising and engaging your audience consistently. Implement these steps, and your funnel can become a sales powerhouse. 

It’s really about making sure you take the time to install them one by one so that you have this amazing, well-oiled engine running in your business. 

So let’s make a start on getting that funnel to make sales for you, expand your list and ensure your business continues to grow. 

Don’t let online course creation overwhelm you. Empire’s solutions can automate, scale, and boost your revenue.