Hey, hey guys! It’s Kate here from Hello Funnels, and welcome back to the Doing It Online podcast. Today’s episode is a quickie, but a super actionable one.
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We’ll be discussing how to give your email list some CPR and increase your email engagement rates. So if you’re struggling with getting a decent open rate, this is the episode for you.
Before we get started with the three email engagement hacks, there are a few things you need to do first.
- The first step is list hygiene. You need to figure out who is actually opening and reading your emails. Find the people who haven’t opened, clicked, or read your emails in the last six months or more, and either move them off into a separate list or delete them. This is essential because it affects your open rates and email deliverability.
- The second step is to create a segment of your most engaged contacts. These are the people who open and read your emails all the time. Sending emails to them first before sending to everyone else can improve your email engagement rates.
- Thirdly, you need to be doing AB split testing of your subject lines every time you send an email campaign. This helps you figure out which subject line gets the highest rate of opens.
Once you’re done with these three steps, it’s time to send the CPR email campaign.
>> For the full details on how to do that, make sure you listen in to this week’s episode!
Remember, email engagement isn’t just about sending out consistent content, but also providing value and connecting with your readers. Implementing these email engagement hacks will give you a jolt and bring your dead list back to life.
So there you have it, folks. Three simple email engagement hacks that will bring your dead list back to life. If you want to learn more about email engagement hacks, don’t forget to listen to the full podcast episode. And, as always, thanks for tuning in to the Doing It Online podcast.