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Things you’ll learn in this episode of Doing It Online

• The 4 pieces you need to test to build your funnel *correctly* from the start.
• The 2 most common reasons I see funnels not working.
• The weirdest place I’ve ever made a sale and why it makes it ALLLL worth it. 

 

Judging by all the DM’s, emails, hollers from the street it would suggest that a lot of you are wondering the same thing: 

Can I audit your funnel? 

BUMMER OF AN ANSWER ALERT: No, I don’t audit funnels. I know, booooo, hissss… 

Ok, but hear me out — firstly, 99% of the time a funnel audit’s going to be a waste of time and money anyway, because trawling your way backwards to fix a broken funnel is just not how it works. 

Good funnels have to be created that way from the start. 

And secondly, (and here’s the good news!) If you build it correctly the first time, it won’t *need* auditing or fixing. At all. The way I build funnels and the way I teach through my programs means that the auditing is built right in. Boom.

How? 

Well, here’s my nanna-esque advice, as applied to funnels. 

You must test before you invest. Every. Single. Piece. 

Which means you don’t skip ahead, you master the basics and go step by step, testing along the way. (See, bit-of-a-bummer advice, I did warn you.) I know it’s not the fun bit, I know you want to have it all set up and working amazingly and be *there* already. But you just can’t create something, plonk it into your funnel and hope it will sell. 

It might. 

But more than likely? It won’t. You’ll lose money and then you’ll think funnels don’t work (or they don’t work *for you*.) And then you’ll be back to throwing in the towel, eating your weight’s worth of homebrand ice-cream and watching Friends reruns. 

I can’t have that on my conscience. 

So, let this be a tough-love moment for you and let this sink in: 

Skipping ahead never works in anyone’s favour. You have to come back to the basics and master them. Not all at once - one at a time. And doing this will give you such a solid foundation for your business. Click To Tweet

Ok! Let’s look at a few practical things for you:

The 4 pieces of your funnel you need to test: 

1. Offer
2. Opt-ins 
3. Emails
4. Your conversion event (e.g: a webinar.)

Aaaaand… here’s the other thing — you need to test it LIVE. Yuh. Each of those pieces need to be live-tested with your audience. 

Scary? Yes. Worth it? YASSS. 

Then, if all 4 pieces are working? Your funnel is good to go. 

I go into more detail on the testing process as well as the 2 biggest reasons I see funnels not working in the episode, so def check that out. 

And lastly?

Give yourself permission to take time with this. It’s ok to build slowly. It’s ok to not be *there* yet. (Wherever there is.) Because lemmetellyou a story…

…I was at the park the other day, the sun was warming my back, the dappled light spilled through the trees (rare for Melbourne, I know) and I listened to my son squealing with delight as I pushed him on the swing. 

Then – my phone dinged. I’d made a sale mid-swing. 

What even is this life? 

This incredibly blessed, fortunate era of business where we can create work that serves others and make sales in the background of living. 

I want that for you. I want you to have financial freedom and time and all of it. And you can. 

But you get there bit by bit. 

So, fuck the funnel timeline, yeah? The process will be so freakin’ worth it. Build it right, test before you invest your precious time and valuable dollars and I’ll be cheering you all the way. 

 

And if you want to dive a bit deeper into why your offer or program isn’t flying off the internet shelves check out 3 reasons why your course is hard to sell.