Let’s take a second and get real. Launching online programs has always been pretty hard, and making decent launch sales right off the bat can feel impossible. You pour your heart and soul into creating an amazing course. You’re nervous, you’re excited – and the day finally comes to launch it. You wait… and you wait – perhaps even a couple of days before a sale comes through. 

Unfortunately, right now in 2024, it’s tougher than it’s ever been. And this trend of waiting longer to make launch sales is one that’s definitely on my radar. We could blame the economy, the changing online landscape, we could complain… or we could do something about it! 

So what can you do that actually works to make sales the minute your launch starts? Testing out some new strategies to get your launch sales moving again is a start. Also, the strategy I’m taking you through today is one that we at Hello Funnels have been using with our clients for years. It gets our tried and tested tick of approval, and pretty much guarantees you to make a flood of sales within the first 60 seconds of your launch. 

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The Problem with Traditional Waitlists

First up, let’s talk about where we’re going wrong. The main issue with conventional waitlists is that their wait time is too long. If you’re opening cart on your offer two or three times a year with a waitlist in between, it means you could have people on this waitlist for months. They lose interest, they go elsewhere, and they forget they’re even on the list! And by the time the launch comes around, the waitlist may even be an afterthought to you. 

So how do we create enough excitement to drive people to actively participate in the waitlist process?

Creating Excitement and Engagement for Launch Day Sales

Imagine someone tells you that the first person to buy their course will win a million dollars. Would you be motivated to make sure you’re that first person? No doubt you would put it straight in your calendar. You’d set alarms and reminders and make sure no one got in your way. This is the kind of excitement we want to create with our offer to ensure people are engaged and that you create those instant launch sales you’re hoping for. 

I will say though, that while creating an undeniable offer is hugely effective for making launch sales, we don’t want to do this for every single launch. We risk losing the specialness and feeling of exclusivity it creates. So presenting it somewhere around twice a year gives people something fun to look forward to. 

So, if you’re ready to see your launch sales flood in within the first 60 seconds, get brainstorming today on that irresistible offer that will see potential customers lining up with credit card in hand. If you want the full breakdown on how to execute it, head on over to hellofunnels.co/magic and get your hands on our step-by-step guide to plug this strategy straight into your next launch!