The Love-Hate Relationship with Sales Page Videos
Are sales page videos a game-changer for conversions? Or are they just a relic of the past?
Picture this: I was hanging out in our eCourse Empire community when someone threw this question at me. Instantly, people chimed in with their love-hate relationship with sales page videos, their successes and failures.
Deciding the Fate of Sales Page Videos
Different strokes for different folks, right? People have unique ways of consuming information. Some love hearing it, others are visual creatures who want to see it, and some just want that personal human touch. And hey, accessibility is crucial too, so let’s keep that in mind. As a buyer, I’m all about skimming and reading. I want the info pronto! Videos? Not my cup of tea. But remember, what works for me might not work for you.
Now, here’s the thing—it usually boils down to two factors when deciding whether to incorporate video into your strategy.
Factor 1: Industry Influencers and Videos
If you see a lot of industry leaders using sales page videos, it might be a sign that they are a must-have in your field.
Factor 2: Your Personal Preference
If you appreciate videos on sales pages as a buyer, chances are you believe they’re necessary. That said, keep in mind that your personal preference might not always match the preferences of your target audience.
The Real Deal with Sales Page Videos
But that’s not the end of it… There are a couple of questions you need to ask yourself (I go into these in this week’s podcast), because while the two factors above might have you screaming ‘I NEED A SALES PAGE VIDEO’, it STILL might not be the right choice for you.
Sales page videos are an optimization task, not a game-changing, sales-saving strategy. Including them might give you a slight bump in conversions, but if you’re expecting them to work miracles, think again. It’s essential to set realistic expectations and understand that videos are just one piece of the puzzle.
One last note… If you decide to add that video to your sales page, make sure you’ve got well-proofed closed captions. Trust me, you don’t want the AI-generated captions embarrassing you with some unexpected words. And remember, not everyone can hear or has sound on when browsing. So, accommodate all your potential customers.
Sales page videos can be a valuable addition to your marketing strategy, but their effectiveness depends on your industry, target audience, and personal preference. They can provide an engaging way to present information and potentially boost conversions. However, it’s crucial to remember that they are not a guaranteed solution to all your sales woes. Be mindful of your audience’s needs, set realistic expectations, and ensure accessibility for all.
Now, are you ready to take your sales pages to the next level? Click play now above and listen to #166 of the Doing It Online podcast.
If you’ve got strong opinions, horror stories, or just want to share your thoughts, hit us up on Instagram @HelloFunnels. We love hearing from you!