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Almost nobody in this industry shows you the real numbers. The actual breakdown of where every dollar in a seven-figure-a-year business came from.
Not the highlight reel. Not the best day ever. The full, unfiltered picture across a full 12 months.
The financial year here in Australia just wrapped up, which means we’ve spent proper time going through everything… every offer, every funnel, every promotion. And some of it surprised us too.
One thing worth knowing before the numbers: this wasn’t our best year ever. There was no viral moment, no freak launch. We’ve done seven figures reliably, every year, for a long time now. This is what a regular, boring year looks like when the systems are doing their job. And that’s exactly why it’s worth showing you.
Revenue by Offer Category
Low-ticket, front-end offers made up 42% of total sales and revenue. Nearly half, from the small stuff.
The signature program brought in 37%. That number can sound impossible until you see what it actually looks like week to week: two to three sales into that program, most weeks, all year. No dramatic spikes. Just reliability.
The VIP tier, which is capped at eight people and waitlist only, added another 10%. It’s the only place we still do one-on-ones, which busts a common myth too… a seven-figure business doesn’t have to mean a calendar packed wall-to-wall with calls. Ours is deliberately clear.
A handful of pop-up live promotions through the year made up 5%, and the last few percent came from offers we’ve since wound down, still quietly paying out.
The $196K Nobody Talks About
Upsells and order bumps brought in almost $200,000 (to be exact, $196,000) purely from in-cart offers. No extra traffic, no extra launches, no extra content. Just the right offer at the right moment while someone’s already buying.
Half of that came from order bumps alone… the simple tick-box at checkout. This is the area we’d call the most stealable for most businesses, because most people either have none, have one that isn’t pulling its weight, or simply don’t have enough of them.
Where Sales Actually Came From
Breaking revenue down by traffic source tells its own story. Immediate sales from Facebook ads made up 32.8% of total revenue, from a funnel that only launched in December, meaning half the year didn’t even have it running.
The bigger number: funnels plus organic traffic, at 56.1%. That’s everyone who came in through ads or social, landed on the list, and bought later through the evergreen funnels.
Live promotions made up the remaining 11.2%. The least automated part of the business, and still worth every bit of the afternoon or two a month it takes.
That smaller number matters more than it looks. Those live promotions feed the funnels that make up the 56.1%, pushing people through the whole ecosystem all year long. Pull that piece out and the rest doesn’t stay the same size, it quietly shrinks.
Click here to listen to the full episode
Want the Full Framework Behind These Numbers?
We’ve just recorded a free video walking through the entire structure behind everything in this episode. All the pieces, shown visually, so you can see how they fit together and work out exactly which one your business needs next.
It’s called the Seven-Figure Framework, and it’s shorter than an episode of Friends.
