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Things Youâll Learn in this Episode of Doing it Online:
- The 5 point simple but powerful formula that has our pages converting at 45% and higher!
- How to craft a killer headline for your opt-in page…
- Plus not 1 but 2 bonus tips!Â
One of our superpowers here at Hello Funnels is that we are really, really freaking good at creating high-converting lead magnet pages. Not just for us, but we loan our superpowers to our clients and to help them be freaking good at it as well.Â
The industry standard for a âgoodâ converting opt-in page is usually 25%. But for our clients, we get them to aim (+ reach) 35% and aboveâŠand for our pages personally, we aim for 45% + higherâŠ
And we usually get it. First go.Â
So how do we do it? Whatâs our magic formula?
Iâll walk you through it right nowâŠÂ
#1 Load times + mobile
So, first of all (+ this is SUPER important) your page needs to load quickly. And it MUST look good on mobile. Most people will be finding your page through social media and will most likely be coming to it from their phones⊠so the mobile version canât be a watered down sample of your ârealâ page. It has to be the goods. And test it to make sure it has a MAX load time of 3 sec.Â
This is another reason why we love Showit by the way! They solve both of these problems really well.Â
#2 Keep it simple to start withâŠ
Now the second part of our formula is that we are really big fans of keeping it simple. We donât treat opt-in pages like mini sales pages, because theyâre notâŠyou shouldnât actually have to sell too hard on your opt-in page at all.Â
If you think about how people stumble across these pages, itâs usually because theyâve seen an ad or a social media post and theyâve already decided theyâre interested. They click through because theyâre already super warm and ready to go. So if you make it crazy complicated for them and they canât find the âGET IT NOWâ buttonâŠÂ
…youâll lose them. Because youâre actually just giving them the opportunity to talk themselves out of it and decide they don’t need it after all.Â
So just keep it simple.Â
Tip: In the episode go through a couple of troubleshooting ideas if youâre finding your page isnât hitting the benchmarks, so give that a listen for the full scoop. Â
#3 Headline trifecta
The thing that will probably make the biggest difference to your conversions is your headline. And youâve only got seconds to get their attention and stop them in their tracks…Â
So it needs to be killa. You want people to read it and go: âHell yeah. Give me that thing.â
To do that, you want it to hit three things:
- WHO itâs for
- WHAT it is
- WHY itâs valuable.Â
You canât afford to be vague here. You need to talk about the outcome and either what pain itâs going to stop in their lives or what awesome thing itâs going to add to their livesâŠÂ
And if copy is just not your jam, this is one of the first things Iâd recommend outsourcing. Copy is just one of those things that a lot of people find really hard. Itâs one of the reasons why our copy call in our eCourse Empire program is one of our most popular calls!Â
If outsourcing isnât on the cards right now, take your time with the headline and focus on hitting those three things and youâll be close to nailing it.Â
#4 Productize it
Letâs see a picture of your freebie! Even if itâs digital! The chances are your opt-in isnât going to be something tangible, but that doesnât mean you canât productize it. It just helps to show the value, and that they really are getting something for subscribing. If itâs a PDF you can take some screenshots and display them nicely, or use Canva to pop them into a blank ipad with a drop shadow.Â
#5 BFO button above the fold
Pardon my french but the last part of our formula is that you want to have a âBig Fuck Offâ button above the fold.Â
It needs to be big (but not ridiculously large) and it needs to be in a contrasting colour to the rest of your page – not anything clashing or glaring on the eyes, just a colour that pops on the page. You want it to stand out and say âHey, look at this!â The last thing you want is people having to search for the button.Â
The wording on the button is important too. Make sure it feels action-y. (Itâs our word.)
Bonus tip:Â
Add some social proof! Maybe one or two killer testimonials, or even some credibility markers will do the trick, and they can all just sit right at the fold, so they are still slightly visible before the scroll, but you see them in full once you scroll down.Â
Bonus, bonus tip:
Not a lot of people know to do this especially with their first lead magnet. Our bonus, bonus tip for you is to make sure thereâs no other distractions or call to actions on the page! Remove the navigation and any other pop-ups here. We just want one action from people that land here, so donât confuse that goal.Â
And thatâs it! As always, I do go into more juicy detail in the episode itself, so go give that a listen, and make sure you let us know how you go!