Today, we’re diving deep into a topic that everyone in the online course world will have an opinion on… the whole evergreen funnel vs live launch debate.
Now I’ll apologise in advance, but you may not like what I have to say…
A Friendly Debate: Evergreen Funnels vs Live Launch
So should you go evergreen or should you live launch? Honestly, the allure of the evergreen route with its automated sales (yes, even when you are asleep) is undeniably tempting. Picture this: you’re kicking back on a tropical beach, sipping a piña colada, while your product sells itself. The dream, right?
But here’s the reality check. Going evergreen means setting up a system that magically sells your product in your sleep, which isn’t as straightforward as you’d think. There’s a steep learning curve. Plus, without the pressure of live launches, it’s easy to miss the immediate feedback and energy that comes from real-time engagement.
On the flip side, there’s the adrenaline-pumping, roller-coaster ride of live launches. I totally understand the hesitancy here, especially if you’re someone who breaks out in hives at the thought of going live (I’m a HUGE introvert, so I get it).
But think about it… Going live means real-time engagement with your audience, and that can do wonders for your conversion rates. It’s raw, it’s real, and you get instant feedback. Also, the initial burst of sales? That’s just the cherry on top!
Test Before You Invest
Remember the mantra “Test Before You Invest?” It’s particularly relevant here. Launching live gives you a chance to test your product and gauge reactions before investing more into automation. Plus, there’s something to be said about the energy of live interactions. Can you really replicate that in an evergreen model?
That said, once your testing is done, there’s nothing stopping you from transitioning to evergreen!
The Final Verdict
Basically, while you technically CAN go straight to evergreen, you’re kind of just doing yourself a disservice.
And to all my introverts here who wish they’d skipped this episode, sometimes you just have to eat your broccoli AKA launch live.
Even though going straight to evergreen seems like the dream, there’s so much value in launching live. It might be outside your comfort zone, but it could be exactly what your business needs.
Want to explore the evergreen vs live launch debate to learn more about why it’s so valuable to start with a live launch (PLUS the exceptions to the rule)?
🎧 Click play and let’s get into it!
Are you on your way to completing your course, launching and want some help for setting up your funnels and systems for when you do transition to evergreen?
With eCourse Empire, you can take your business to the next level, add six figures to your income, and work with an AMAZING team of mentors that will guide you every step of the way. Dive into the podcast to hear more, and don’t hesitate to check out eCourse Empire or reach out to us if you’ve got Q’s. 🚀