There is one question that has been on the minds of our incredible clients in the eCourse Empire program this week, and I’m pretty sure you’ve been pondering it too…

What do you do with your sales page when you don’t have a launch scheduled or when your offer is on evergreen?

Well, the answer isn’t one-size-fits-all, but we’ve got some juicy insights for you. Should you keep your sales page open all the time, hoping for random purchases? Or should you create a sense of urgency and temporarily close the doors?

Here’s a sneak peek: If your sales heavily rely on random visitors stumbling upon your offer, then keep that sales page open and celebrate your good fortune. But if random sales are sporadic, it’s time to consider a different approach.

One clever tactic is to keep your sales page accessible but create a sense of urgency. Instead of displaying pricing and checkout options, invite visitors to join a waitlist with a friendly message like, “Oops, you missed out! Doors are closed for now. Pop in your email below, and we’ll let you know when they’re open again.” This allows you to capture email addresses, build a waitlist, and gauge interest.

Why go through all this trouble? Well, creating a sense of urgency with specific deadlines compels people to take action. Leaving your sales page open indefinitely dilutes the urgency and reduces the overall effectiveness of your promotions.

Want to dive deeper into this topic? Tune in to the full episode for more insights and strategies. You don’t want to miss out on these game-changing tips!

Listen to the full episode of Doing It Online Podcast #163 for all the details and unlock the secrets to boosting your sales with the right approach to your sales page. Get ready to take your online business to the next level!

Remember, it’s not just about having a sales page—it’s about leveraging it strategically. So, join us on this episode and let’s do it online together!*

*Yes, the cheesy pun was intentional. No, I’m not sorry.