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A few weeks ago I did something a bit unhinged.
I opened Claude and asked it one question. “How do I free up ten hours or more a week in my business?”
Not “help me write a caption.” Not “help me plan content.” A straight up, brutal, audit-my-life-and-tell-me-what-to-cut question.
Because there are big goals to hit before the end of this year. Big projects. A lot to get done. And I did not want to arrive at December having completely collapsed into a heap to get there.
It came back with four things. I’ve built every one of them.
The bit nobody tells you about getting good at this
If AI has gone from “fun toy” to “wait, this might actually change everything” for you this year, you’re not alone. That’s been my year too.
I’ve been playing with it for well over two years now. But at the start of this year I made a decision. Every Friday morning, three to four hours, dedicated. Installing, upgrading, designing, playing. Because I wanted AI to be a genuinely crucial part of this business, not just a thing I dabbled with.
Here’s what nobody really tells you about that kind of repeated, dedicated practice. It compounds. Combine that with how fast the tools themselves have been improving, and what I can build now versus what I could build even six months ago is not even close.
So when I sat down and asked for an audit of where my time was actually going, I wasn’t starting from zero. There was a year of practice sitting behind that question. Which is exactly why the answer was worth acting on.
The four things it told me to build
The first and biggest one was sales pages and landing pages. I’d already brought the copywriting in-house with Claude, but I was still doing the page build and design myself, because my tech stack never let me publish what Claude designed. The fix turned out to be a workaround costing about thirty dollars a month, and it changed the whole timeline on a page.
The second was a centralised dashboard for content and promotions, replacing a genuinely enormous spreadsheet my team hated opening. This one isn’t really a time saver in the traditional sense. It’s a mistake saver.
The third was Instagram stories, which had always sat outside our actual content workflow as a separate ongoing task. Bringing them properly inside it added about five minutes.
And the fourth is my favourite. The AI Executive Assistant I’d wanted for the longest time and was honestly too scared to build, because I’d heard the horror stories about automated assistants going rogue. It runs entirely inside Slack now, it never acts without my sign-off, and right now it’s saving me a minimum of five hours a week. I think that’s heading toward twenty.
In the episode I walk through all four properly. What each one does, what it took to build, and how much time each one is actually giving back.
You might not want all four. But I’d put money on at least one of them solving something that’s been quietly draining you all year.
Click here to listen to the full episode
Want Ten Hours A Week Back Before The Year Ends?
AI Fridays has been an internal thing here all year, and I’ve decided to invite you along.
Over the next four Fridays we’re building one of these, together, live. Jump into one, or grab the season pass and come to all four. Can’t make it live? There’s a replay ticket for you instead.
Spots are already moving fast, and we may need to cap the live room once it fills.
