Hey there! It’s Kate here from Hello Funnels, and I am super excited to bring you the latest episode of The Doing It Online Podcast. In today’s episode, we’re going back to basics and talking about choosing a killer name for your online business, course or program. I know, I know, naming can be a daunting task, but trust me, it’s not as complicated as it seems.
Whether you’re just starting out or looking to rebrand, choosing the right name is crucial. So, I want to share some best practices and tips to help you come up with an awesome name that represents your brand and resonates with your audience.
But before we dive in, let me clear one thing up: your name doesn’t have to be perfect from the start. Seriously, it’s okay if it’s not the end-all, be-all name right away. The important thing is to get your program or business out into the world. You can always refine and change the name later. Trust me, I’ve been through this myself.
When I was rebranding my business, it took me a while to find the perfect name. In fact, I went through different stages, starting with using my own name as a temporary solution. It gave me the flexibility to test different offers and target different markets. Eventually, I landed on “Hello Funnels,” inspired by brands like Hello Sunshine and HelloFresh. The name clicked, and it perfectly conveyed my mission of making funnels accessible and friendly.
Now, let’s talk about some key rules for choosing a killer name. First and foremost, keep it short and punchy. A name with two to three words is ideal. The more concise it is, the easier it is for people to remember and spell. And speaking of spelling, make sure your name is easy to spell. Trust me, I learned this the hard way with my last name, McKibbin. It caused all sorts of confusion, so simplicity is key.
Next, do your research to ensure the name you choose is not already taken. Don’t just rely on a quick Google search; check social media platforms like Instagram and Facebook too. You don’t want to accidentally direct traffic to your competitors. And while we’re on the topic, avoid trending or overused words (like trending!). You want a name that stands the test of time and doesn’t become outdated. So, say no to hashtags and trending phrases.
Lastly, make sure your name isn’t confusing. It should give potential clients a clear idea of what your program or business is about. If necessary, use a tagline to provide additional context. Remember, simplicity is key to avoiding any confusion.
Now, I’ve only scratched the surface of this topic, and there’s so much more to explore in the full podcast episode. I’ll be discussing best practices, sharing real-life examples, and diving deeper into the process of choosing a killer name. So, if you want to learn more and make sure your online course or business has an unforgettable name, be sure to listen to the full episode.