Why isnât your funnel working? Or is it working brilliantly and you just donât know what youâre looking for? Funnels are powerful (even magical?) but theyâre also tricky to get right if youâre not sure what youâre doing! So, in this episode letâs look at 3 reasons why your funnel floppedâŠ
TUNE-IN:Â APPLE PODCASTSÂ |Â SPOTIFYÂ |Â GOOGLE PLAY
Things Youâll Learn in this Episode of Doing it Online:
- 3 mistakes to avoid if you havenât built your funnel yet, OR 3 reasons why your funnel isnât working as well as youâd like⊠(Or, it flopped, letâs just call a spade a spade.)
- Why a working, effective funnel is so damn important. (And why you need one!)
- 2 action steps you can take TODAY to create the funnel of your dreams!
If you havenât devoted the last far too many years of your life into learning the inâs and outâs of funnelsâŠÂ
Then you probably donât know why your funnel isnât workingâŠÂ
Or, if it is actually working better than you thought! (It happens all the time, trust me.)
And thatâs ok, itâs a crazy, nerdy, technical world out there and thereâs a lot to navigate through.Â
Thatâs why you have us!
In this episode Iâll walk you through the first 3 things you want to look at to find out why your funnel isnât working, or just isnât blowing your socks off.Â
So, you can fix that, OR avoid making these mistakes if you havenât built your funnel yet and then your funnel can do what it was created to do: bring you sales regularly, reliably every single week.Â
Which leads us intoâŠ
Why do you need a working funnel?
Whatâs the big deal with funnels anyway guys? Are they just a trend? Why do you need one?
Let me put it like this: if you sell things online, (we help create funnels for programs + offers, but this applies to physical products too), and you donât have a working funnel, then you don’t actually have a business. What you have is a super stressful, often badly paid job.
(Ouch, sorry. They come for the memes and they stay for the tough love.)Â
A business should allow you to take holidays, pay yourself a good salary, set your work hours + days, and it supports you and your life.Â
This is why Iâm super passionate about helping people design their businesses and set up the systems so that their biz works for and supports them.Â
Not the other way around.Â
Funnels serve a number of different purposes, but our first focus is usually to add more revenue and help bring in extra income.Â
This is our first goal inside eCourse Empire, to help our members hit their Financial Freedom Checkpoint, or FFC. (Which means that all their expenses + tax + 20% buffer are covered, reliably, on autopilot.)Â
Plus, a working funnel can support your launches, taking away the stress. Meaning no more âmake or breakâ launches.
So, I think we can all agree that funnels are super, duper important. (And if you still need convincing, have a listen to the episode because I dive into this more and the relationship between funnels and launches etc. Itâs a good one, so check it out.Â
Ok.Â
So theyâre important? Yes. Easy to create + set up? Yes, if you know what youâre doing.
If you donât…
3 reasons your funnel flopped:
Reason #1: Wrong Expectations
We see this a lot! More than you might think. People come to us thinking that their funnel is broken and theyâve lost hope in it. But then we look at their stats and see their smashing the benchmarks for that funnel. (Every funnel has a different set of benchmarks and goals to hit.) But they didnât know what they were looking for, so rather than ramp up their funnel⊠they turned it off. Oops!Â
They just didnât know what to look for. (I go into some of those benchmarks in the episode, so give it a listen.)
Reason #2: Your Offer Isnât âFunnel Friendlyâ
Your offer needs to be an easy âhells yesâ for your audience. It needs to be clear, super valuable, be an enticing price – (not cheap, or even necessarily a low price) – and it needs to be something you love to deliver.Â
The marketing for your offer is super important. The price, the delivery method all have to match the way you market it. It takes a lot of strategy and crafting (+ testing!) to get this balance all right and working like a dream.Â
When choosing your offer for your funnel, itâs all about âbest foot forwardsâ. I go into more details in the episode to really flesh out what a âHells yes! offerâ is and the strategy around choosing yours.
Reason #3: No Margin for MarketingâŠ
And the third reason why your funnel might not be working brilliantly, is because you havenât allowed a margin for marketing.Â
For people who already have a large audience and have an engaged following on their list, YouTube, etc, they will probably have a lot of organic traffic. Which is amazing, because organic traffic tends to convert at a higher rate than cold traffic. Plus, its free.
But building that audience is a VERY slow burn. You canât wake up to a million YouTube followers overnight, sadly. In the meantime, youâll need to allow for a marketing budget.Â
Which means you need to make sure that the price of your Funnel Friendly Offer needs a buffer (perhaps 30% – 50%) for your marketing. And working that out can take some testing and calculating to make sure itâs still profitable for you in the end. Which is why itâs so important that you know what to look for, and avoid Reason #1!
Do not try this at home! Funnel at your own risk.Â
Ok, weâre playing. But only sort of. You wouldnât go and try DIY-ing something complicated on your hair, would you? (Would you?) No! Youâd go to the experts.
Itâs the same with funnels, you can save a lot of time, resources, energy, (+ tears) and get amazing momentum and results if you go see a funnel expert in the first place.Â
And funnels are just as life-changing as a brand new hairdo.Â
When it comes to setting up something as important and game-changing as a funnel, youâre going to want to go see the nerds, I mean the expertsâŠÂ
Hello! Thatâs us.
So, your action plan:
If you want some specialist help getting your funnel to work, there are 2 things you can do TODAY to make that happenâŠ
One: You can apply for our next intake of eCourse Empire and snap up a spotâŠ
ORÂ
Two: you can join me, live, for our next totally free 90 min group coaching session âEvergreen Sales Machineâ where I’ll walk you through the three steps to make 5+ sales every single week! (Without stressful launching or sales calls!) Yep, this is even if you have a premium offer.Â
See you there!