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Things Youâll Learn in this Episode of Doing it Online:
- Our incredible 6-piece ecosystem that took us over the 7-figure mark and can help you scale BIG!
- Why getting to the Financial Freedom Checkpoint is a game-changer for your finances AND energy for your next big moveâŠ
Welcome to part 4 of our brand new 5 part mini-series, where weâre sharing some of our favourite action plans from inside our eCourse Empire program! Â
And thatâs what this series is about!Â
While we canât give you all of the extra goodies you get inside the program, like 1:1 feedback, page reviews, strategy, training and moreâŠ
âŠAn action plan is an amazing place to startâŠÂ
Last week we were talking to people who already had an offer, but itâs not selling (and you can check that episode out here!)
Time to Scale…Â
And today weâre talking to people who have an offer that is selling wellâŠ
âŠand theyâre ready to scale. (BIG!)
Yes, thatâs right this is weirdly another place where people get stuck, I even got stuck there myself for a while, many years ago. And itâs a frustrating place to be. If youâre here then you might be feeling like youâre doing all the right things and now you just need to hit the gas and crank up the gearsâŠ
âŠbut nothing happens.Â
But donât worry! Thatâs exactly why Iâm bringing you the goods in this episode so you can get the momentum and growth youâre after! (Yes, itâs totally possible!)
And actually, this is one of the reasons I created eCourse Empire. Because from my own experience and from coaching so many other people whoâve been here at this point, Iâve seen what needs to happen to get the gears connecting again and get the real business âVROOMâ youâre after.
But! You want to be able to scale PROFITABLY and RELIABLY. Not just to the next level, but beyondâŠ
So, letâs jump in and get you there!Â
Actually, before we do, just a quick caveat: these notes are a great overview, but youâre going to want to listen to the full episode to get all the info and details so you can take it away and implement!Â
Ok, now we can jump inâŠ
The 6-Part EcosystemÂ
So while this place can be frustrating, thereâs lots of good things going for you too, because if youâre then it means you already have a lot of pieces up and running and working.Â
And the truth is, there isnât ONE magic piece thatâs missing, it actually all comes down to an ecosystem. There are actually 6 pieces you need in this ecosystem and they all feed into each other and build and build and buildâŠ
But if your business doesnât have all of those pieces of the ecosystem in place, (not just one or two) the gears donât connect and you canât growâŠ
This is the exact system we added to our business and which brought in literally double that year and got us over the 7-figure mark. (And itâs the one we teach our clients and they just freaking love it too.)Â
So letâs look at each of these pieces right now, and weâll start with the ones youâve already got up and cranking awayâŠ
Piece #1: A âHells Yes!â OfferÂ
You guys have that one already for sure, thatâs how youâre here. But if youâre reading this and you donât know if you have one, go check out last weekâs episode right here.Â
Piece #2: A Consistent Content System
You guys already know this. You know the importance of showing up and creating content that brings value and connection. Again, if youâre not sure about this, check out the first episode from this series right here where we deep dive into this step.Â
Piece #3: Regular Launches that Convert
Yep! And you need to be systemising the shit out of them so they donât tak up all your time and energy. I said what I said. And Iâm assuming you already have this piece too, because if youâre at this stage then youâve already got an offer that sells well, you just want to know how to sell MOREâŠ
But I will just add here that these should be rinse + repeat launches. Which means a lot of repurposing pieces youâve used in previous launches so youâre not re-inventing the wheel every time. Thatâs just a recipe for burnout. Your launches should be as close to funnels as possible. (Thatâs the goal.) You need to be outsourcing as much as you can for your launches. I go into this in more detail in the episode, so definitely give that a listen if you want to hear more about that!
Ok! Now, onto the pieces you might not have yetâŠ
Piece #4: A Strong Core Funnel (That Covers ALL Your Expenses!)
This core funnel is usually for your signature offer, or main offer, but it depends on your business and how your offers are set up. Thereâs no one-size-fits all funnel or answer here, because everyoneâs business is so different. And different types of offers need different types of funnels and so onâŠ
But, this core funnel is so critical for you gaining the momentum and growth youâre after because itâs going to take the pressure right off launches. Yes, thatâs right. It fills in the gaps between launches and takes the pressure off.Â
We take people through this in our eCourse Empire program, and we get them to be working towards a funnel that covers all of their expenses + their salary, every month, reliably, on autopilot.Â
We call this their Financial Freedom Checkpoint (or FFC) and when they have that in place, it massively reduces stress and pressure off their business.Â
For them, and for you, having that will mean And that means itâs going to free you up mentally and creatively so you can come up with the next big, amazing idea thatâs going to take you to the next level.Â
Piece #5: Make Your Marketing Pay for Itself!
Ok, now for this one youâre going to want to hear me chat it through in the episode, because thereâs a lot at play here in terms of Facebook advertising and I want to be able to give you the full scoop.Â
But youâre going to get to a point where itâs time to get your marketing to pay for itself. Yes, this is totally possible.Â
However, you canât just put more money into ads and hope it will work – it wonât. Youâll end up spending more to get the same amount of leads. You wonât get growth from just throwing more money at ads, I promise you.Â
And when you get to this point it will be time to introduce what we call a âMini But Mightyâ offer, also known as a Self Liquidating Offer. These are only a good idea to do if you have a strong core funnel to connect it to, and theyâre not right for everyone. But if it is the right time for your business, adding in this piece can really accelerate your growth.Â
But like I said, definitely go listen to the episode for this piece to get all the details.
Piece #6: Increase the profit of your sales
This is the cherry on top⊠and itâs where we look at how you can be adding more profit to your sales, without spending any more on ads or getting even a single new customer?Â
These are your profit maximisers and can bring in an extra 20% there, maybe an extra 50% over there and itâs pure profit.Â
To get this one right itâs really all about strategy and getting to know whatâs going to work for your offerings and your audience. This is something I really love mapping out with our eCourse Empire clients. I love getting nerdy and strategic with them because itâs all about having the right combination and putting the right pieces in order.Â
All of that combines to crazy, âVROOMâ kind of growthâŠ
And thatâs our 6-piece ecosystem! And itâs literally what we step you through in eCourse Empire, supporting you every step of the way.Â
Ready to hit the gas? Come grab one of our last spots!
We do have just a couple of spots left for this intake of eCourse Empire! So, if youâd like to join us or get more information on what the program is and how it can help you to implement these action plans, and help you to create, grow and scale your own 6 and multi 6-figure courses on autopilotâŠ
>> Click here to find out more + apply for one of our last spots!