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After eight years of this, I can usually tell who’s about to break through. Not always, but usually. Something shifts, and a few months later there’s a message in my inbox that starts with “oh my god, I have to tell you what just happened.”

For a long time I thought that was instinct. It isn’t. It’s a pattern. The people who break through do a specific set of things first, in roughly the same order, and almost none of them realise they’re doing it. There are seven.

Before I get into them, a word on how to read this list. Most of us hear seven things and feel behind on all of them. Don’t do that. Notice how many you’ve already got instead. I’d bet money it’s more than half, and that the gap is one or two things, not seven.

The seven signs

1. Their offer is already good, and they know it. Not arrogantly, they just know, because they’ve watched it work on real people, at every price point from under two hundred dollars to a thousand.
2. They genuinely care about their clients, not about what would make them the most money.
3. Their why is never just a number. It’s proving something, reaching more people, or building something for their family. Money on its own runs out right around the point things get hard.
4. They have a “why not me” moment. They look at someone at the level they want and realise that person’s offer isn’t better and they’re not working harder. That moment isn’t bitterness, it’s relief, because it means it’s possible.
5. Their setup is strategic and simple, not busy. They’re not reacting to every new tactic, they’ve locked onto a small number of things that already work and gone all in on those.
6. They get real support, and they’re specific about who from. Not just anyone, someone who’s been where they are, got to where they want to go, and has the kind of business they’d actually want to run.
7. They go quiet. They stop asking for reassurance on every step and just start building.

There’s also a bonus sign, one that doesn’t show up for everyone but tells me someone’s about to move fast the moment I see it.

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